What We Know

  • Getting some Action: How to Prepare for a seamless video shoot

     May 9, 2022

    Robert Sharp & Associates has been in the video game since our humble beginnings over thirty years ago. Since we’ve been in business almost everything about the way we film and edit video has changed. From the cameras, we use to the editing software, audio capabilities, and more! In fact, we remember the days we had to record on tapes and reels instead of SD Cards! However, there is one thing that has always remained the same and that is how to successfully prepare and organize for a video shoot.

    Whether you work as a videographer for an agency or business or do freelance work, understanding how to effectively organize and prepare for a photo or video shoot is a must. Shoot days can have many moving parts including talent, weather, daylight, locations, etc. Failing to prepare for a video shoot and map things out ahead will lead to a stressful day and you may even risk not capturing all your necessary assets.

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  • How to grow your business's email list

     May 4, 2022

    Email marketing campaigns are one of the most effective ways to reach existing and new customers. One of the best things about email campaigns is that you are targeting someone who has already shown an interest in your business. For whatever reason they decided to give you their email, meaning they are interested in getting more information about your business or product.

    However, according to a study by MailChimp email blasts have an average open rate of only 22%. This means you not only have to work hard to make your emails unique and stand out, but you also must be constantly working to expand your email list. Think about it this way, the more people who receive your email, the better chance you have of someone resonating with the content. Below you will find five helpful tips for expanding your email list.

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  • Cutting the Crap: An Explanation of Web Development Jargon

     March 31, 2022

    Of all the realms of marketing, website development is probably prone to the most techie jargon. In a way, coding is like its own language. However, your marketing agency should still try to explain steps and processes to you in a way that makes sense.

    In this blog, RSA will explain some of the most common words and phrases associated with website development. That way you can walk into your next meeting feeling confident and informed.

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  • Cutting the Crap: Breaking Down Digital Marketing Jargon

     March 31, 2022

    There are few things in life more frustrating than going to the doctor and being bombarded by medical terms that you can’t comprehend. It can be discouraging to leave an appointment feeling like you didn’t get any answers simply because they weren’t explained in a way that makes sense to someone without an M.D. behind their name.

    It is very easy to spot when someone is coming at you with industry-specific jargon. However, when we are talking to someone about our own profession or work, it can be easy to slip into those habits. As marketers, it’s important that we speak to our clients in a way they can understand and comprehend.

    If you’ve ever left a marketing agency feeling like you had no idea what they said, have no fear! In this blog, RSA will break down typical digital marketing jargon to make sure you are in the know for your next meeting!

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  • Women Business Leaders that Inpire Us

     March 7, 2022

    RSA works with a wide variety of businesses, large and small, across a wide variety of sectors – many of whom are led by talented women who get sh*t done! The hard work and dedication these women pour into growing their businesses and helping their communities inspires us on a daily basis.

    This Women’s History Month we wanted to take some time to give praise to several of the many women business owners that inspire us. Without further ado, keep reading to check out RSA’s list of badass women we have the pleasure of working with.

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  • Marketing Strategy Spring Cleaning: Four Quick Fixes to Help Your Strategy Bloom

     February 28, 2022

    Winter is winding down, warmer days are on the way, and we can’t help but wonder: is your 2022 marketing strategy working? Like New Year’s Resolutions, marketing strategies can be easy to follow for a while, but oftentimes we find ourselves reverting back to the way things were before. To help you keep your sights on the prize of accomplishing your 2022 marketing objectives, we’re here to share four quick fixes to turn your strategy showers into marketing power!

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  • How to up your video game with branded b-roll

     February 22, 2022

    In our last blog article, we discussed how relying too heavily on stock footage in your video projects can lead to a disconnect and even possible disappointment from your viewers.

    Today, consumer habits are driven heavily by how much trust they have in a particular company or business. One great way to build trust with your consumers is by showcasing your company culture.

    Video marketing is one of the most effective ways to showcase company culture because it allows you to give a real-life view into your business, its people, and what you stand for.

    The best way to provide a glimpse into your company culture is through the use of branded b-roll. In this blog, RSA will discuss the different types of b-roll and how you can capture your own b-roll footage for your business or organization.

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  • How to know if you’ve fallen victim to Stock Footage Syndrome

     February 22, 2022

    Have you ever watched a video advertising a resort or hotel that looks peaceful and luxurious? Only to arrive and find that your dream getaway is not even close to five stars? Or maybe you watched a video for a company you considered joining full of happy faces laughing in a bright, cheery office. Then you go in for your interview and the office is full of tired-looking faces in a sea of beige? You, my friend, have fallen victim to Stock Footage Syndrome

    Stock Footage Syndrome is what happens when companies use stock footage that is not realistic or accurate of their brand. This leads to customers and clients having unrealistic expectations only to be disappointed when they see the truth.

    Stock Footage Syndrome can affect businesses of all sectors and across all industries. From retail, hospitality, restaurants, and more, stock footage used incorrectly can paint an unrealistic view of who you are and what you do.

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  • Brand Marketing: The Cupid’s Arrow of Valentine’s Day

     February 14, 2022

    Valentine’s Day is a holiday with many mixed thoughts and emotions swirling around it. Many love the holiday and use it as an excuse to spend time with the ones they love and show them appreciation. For someone recently going through a breakup, the holiday may be a painful reminder of the one that got away. And for others, they could care less about the meaning of the holiday but are just excited for the discounted candy and flowers the day after.

    Whatever your feelings may be about this controversial holiday, one thing is for sure: Valentine’s Day has drastically evolved from its humble beginnings. But how did this holiday go from an ancient Roman festival to a holiday filled with love, expectations, and lavish gifts?

    We’ll tell you how… marketing. In this blog, RSA will examine the beginning of Valentine’s Day and how marketing has morphed it into a day the average person spends $165 on.

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  • Four Reasons Why You Should Enlist a Marketing Agency for Marketing Training

     February 10, 2022

    Whether you’ve got a sound marketing strategy already in place or are looking for ways to create the right marketing strategy, we’re here to share the top four reasons why you should consider marketing training for your business.

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