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Making a Kickass Splash with a Small Marketing Agency

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Can you remember the time you landed your first whale? The client you never thought you’d get because your team was seemingly too small among big fish or the RFP you went for with hesitation because geographic isolation seemingly separates businesses in small towns from business in large cities? How did you feel? Why did you stand out as the right team to fit the bill of a new project?

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Fortifying Agency-Client Relationships: RSA and the City of Box Elder

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As a small, locally-owned business ourselves, Robert Sharp & Associates understands the immense time that goes into planning and hosting a successful event. We work with clients all throughout the year to help plan events such as the Central States Fair, Heart Ball, The South Dakota State Fair, and most recently added to our roster Patriot Day.

At RSA, we want each and every one of our clients to be successful, and we go above and beyond to do everything in our power to make sure that happens. So, when RSA was approached by the City of Box Elder to sponsor their upcoming Patriot Day celebration, our CEO Robert Sharp had an idea. Instead of becoming a paid sponsor of their event, RSA decided that we would help them market Patriot Day to the public. Our agency has a long-term relationship with the City of Box Elder and has worked with them on many projects. To us, this was a way to not only help support a wonderful event, but also build an even stronger relationship with our client.


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The Key components to a successful brand guide

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In our last blog, the team at Robert Sharp & Associates discussed the importance of building a brand for your company. We discussed why creating an effective, memorable brand is a must-do to make your company stand out and build trust with your customers. If you missed it, you can read it here.

One of the key components of creating a memorable brand for your company is creating and implementing a defined brand guide. A brand guide is a document that helps ensure all content, graphics, web designs, and digital marketing ads your business creates maintain a cohesive look and feel. Essentially, it is a way to guarantee any materials being produced by your company align with the image you’ve created for your brand.

So what needs to be in a brand guide, and how can you build a successful one?  Keep reading to discover the key components you need to create a successful brand guide for your business.

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How to go from Bland to Brand: A branding toolkit by RSA

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When you hear the word brand what do you think of? For many, we might think of some of our favorite brands:  Nike, Starbucks, Apple, and more. But what is it about these popular companies that make them instantly pop into our heads when we hear the word “brand”? It’s because of something called brand value, or the worth of a brand to a consumer. All of these companies have created brands that are unforgettable and instantly recognizable.

So what is branding and why is it important for your business? Boiled down, branding encompasses everything your business is and how your customers perceive you. Without a definitive brand, you aren’t leaving a mark on your customers and you can’t accurately showcase what your company is about.

So, how do you create a brand that is both memorable, and showcases your company the way you want it to? Well, that’s what we’re here for!

Our team of marketing experts is sharing our tips on how to make your company go from bland to brand!

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Why you should not sleep on traditional media

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In a world where we are constantly being bombarded by information overload it can be difficult to determine which channels will be the most effective in delivering your marketing message to the right audience. With technology interweaving itself in every fiber of our lives, it can sometimes feel like digital marketing is the only way to get our message across. Think again!

We’re here to ensure you that a comprehensive, multi-faceted marketing strategy is still the most effective way to reach your target audience. Here’s why:

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Going The Extra Mile: None of us are as good as all of us

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After 30 years in the marketing game, the folks here at Robert Sharp & Associates (RSA) have worked tirelessly to uphold and maintain the very principles we were founded on in 1989 to ensure our clients not only achieve their varied marketing objectives, but have room to grow beyond those objectives across often-oversaturated marketplaces. While decades of experience have helped us get a footing for the flair and tenacity needed to overcome the many challenges we and our clients face on a day-to-day basis, it’s safe to say we’ve learned a thing or two about the value of going above and beyond the call of duty to support our clients and see to it that they succeed.

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Why your business website is not generating leads and how to fix it

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Is your business website bringing you business? Are you getting responses on your online forms or people providing you with their emails? If not, your website may be missing some key components that will generate leads.

The point of creating a website for your business is to inform viewers about your products, services, and company values and ultimately convert viewers to customers.
However, just getting someone to visit your website isn’t enough to convert them into a customer. You have to capture their attention, provide them positive user-experiences, and move them down the sales funnel.

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Why you should hire a professional web developer instead of doing it yourself

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So you’ve started a small business, you picked out a name, logo, and the brand identity you want your business to portray. What’s the next step? Building a website, of course!

A business website is an integral part of having success as a new business owner. It generates leads, improves your credibility, provides information about your business, and communicates your brand values.

Most people look online for any information they need. We aren’t used to the days of picking up the phone and calling to inquire about a service. It is estimated that almost 90% of North Americans access and use the internet daily, meaning if you don’t have an online presence; you’re missing out on the opportunity to connect with a large group of potential customers.


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How to shoot high-quality, professional video using your smartphone

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Video content is becoming increasingly popular due to its versatility, virality, and, most importantly, its ability to tell a story and entice an audience. Video is also accessible; anyone with internet access can watch videos. Now, with technology, just about anyone can produce video too.

Technological advances have made it possible for just about anyone to create engaging, professional-grade videos with a tool that you carry in your pocket everyday… your Smartphone. Utilizing your phone to record and produce video content is a great way to save time and money.

It is important to remember that if something isn’t quality it isn’t worth posting, and posting low-quality videos on your organization’s social media pages might be worse than not posting anything at all. Thankfully, our phones give us the ability to record and edit high-quality videos right in the palm of our hand.

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How to set up a successful email marketing campaign

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With social media, targeted search ads, video campaigns, and more, it may seem as if email marketing is becoming a thing of the past. But with 269 billion emails being sent every day and growing all the time, email is still an effective way to get your message across to your customer base.

Creating a successful email marketing campaign encourages recipients to engage with your business, which could lead to more conversions, views, leads, and sales. However, with the influx of messages flooding everyone’s inbox it is imperative that your message stand out against the competition and doesn’t get deleted before it’s even opened. Without a proper strategy for your email marketing campaign, your business could be wasting time and resources creating an email blast that doesn’t generate conversions.
Below are some tips for setting up a successful email blast that will not only reach your target audience, but also lead to positive engagements:

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