What We Know


 
  • The Evolution of Television Advertising

     November 1, 2022


    The RSA team is back with another marketing history lesson for you. Today, we are going to be diving into the history of television advertising. Most young people today probably don’t even have a cable box and get all their television from various streaming services. But, I bet if you asked your parents and grandparents they remember when televisions came out and started appearing in households all over the place!

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  • Dos and Donts of Marketing your Business during the Halloween and Fall season

     October 13, 2022

    We hear it’s screams and shrieks season; and with the season comes the opportunity to lean into all things spooky with your marketing. However, there is a fine line between just enough and overdoing it. The RSA Marketing team has put together a guide on what to do and what not to do when marketing your business during the Halloween and fall season.

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  • Determining the overall health of your business website

     September 22, 2022

    Website Audit

    When most people hear the word audit they associate it with their taxes and a cold sweat begins to form on the back of their neck. However, the word audit literally means “to-examine” and there are many types of audits that aren’t nearly as nerve-wracking as a tax audit. In this blog, we will be discussing website audits, and how you can conduct your own website audit to determine the overall health of your business website.

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  • Build a New Website and They Won’t Come – Unless You’re Willing to Put in the Effort After It Launches

     September 1, 2022

    Are you one of the millions of people globally preparing to launch a website at this very moment with the hope that you’ll reach your customers and grow your business? Great! Get in line. With over 547,200 websites launching on a daily basis worldwide, you’ll quickly find that your new website is merely a grain of sand on its own in a sprawling desert. How on Earth can you expect your new website to rise to acclaim in a sea of billions of websites? While the answer to stand out can be quite complex, it’s as simple as implementing the right post-launch strategy to gain traffic traction.

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  • The Top Five Questions You Should Be Asking Your Marketing Agency

     September 1, 2022

    Amid the ever-evolving marketing landscape, businesses continue to seek out marketing agencies to oversee the critical marketing services they need to successfully brand their business, reach their audience, and grow over time. With a reported 50% of businesses utilizing marketing agencies for their varied service expertise, the sheer amount of marketing agencies is as diverse as the services they provide. Robert Sharp & Associates has learned over time that not all marketing agencies are created equal, nor is the level of service they provide.

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  • Content is King: Everything You Should Consider before Writing Content for Your New Website

     August 18, 2022

    The content writers at Robert Sharp & Associates have written countless websites over the last couple decades. Well-versed in the in’s and out’s of search engine optimization, the innate desire to convert customers, and the importance of developing sound content that resonates with your audience, we’re here to provide you with a starter’s guide to developing content for your business’ website.

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  • Why Content Calendars are crucial to Social Media Success

     August 9, 2022

    Imagine trying to run a business without utilizing calendars to keep things organized. Would you be able to keep track of meetings and project deadlines without having them written down somewhere? The answer for most of us is probably not. So why should your business's social media be any different? If your current strategy is just posting whenever you remember to share something, odds are you are being consistent enough to make any real impact with your social media marketing. When it comes to social media, failing to prepare is preparing to fail.

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  • What is the difference between Sales and Marketing and how do they work together?

     July 28, 2022

    Just like all bourbon is whiskey, but not all whiskey is bourbon the same applies to the relationship between sales and marketing for your business. Not all your marketing for your business should be focused on sales, but all sales for your business are a form of marketing. Confused? Don’t worry.  In this blog, we will discuss why your marketing strategy shouldn’t be 100% sales-focused, but also dive into how marketing and sales can work together to help grow your business and attract new clients.

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  • Celebrating Perspectives: Reba Sabo

     July 11, 2022

    In the final installment of our “New Blood” series, Robert Sharp & Associates Graphic Designer Reba Sabo is on deck. The living definition of persistence, Reba’s graphic design skills paired with her unrelenting desire to complete projects to the acclaim of our clients is truly awe inspiring. An established team member in our office, Reba’s fresh perspective and drive makes her a master assassin capable of completing the most arduous tasks in record time. Intrigued? Keep on reading.

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  • Celebrating Perspectives: Tracey Kennedy

     June 27, 2022

    In the second installment of our “New Blood” series, Robert Sharp & Associates is pleased to kick up the heat a notch by showcasing the wide range of talents and perspective Account Services Representative Tracey Kennedy brings to our office.  Whether it’s her never-ending lineup of creative ideas or leading customer service skills, Tracey’s tenacity and wit allows our team to reach for the stars, with every new project she takes on.

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