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Content Documents Are the Right Way to Send Your Website Content to a Designer

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Follow these simple steps and create an organized content document so your web designer can easily build your website.

The time has come to take your business online. You need a website to help people find you and help sell your product or service. You want a custom website, and you plan to hire a digital marketing agency to create one for you. That should be all you need to know, right? Well, not quite. For the agency to build your perfect website, you’ve got to transfer the information they’ll use to populate the website. Rather than sending dozens of emails or creating wonky layout mockups, skip the headache and forgotten details and prepare a thoroughly planned, beautifully organized content document. 

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Facebook Marketing 101: Basics and Best Practices for Small Business

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Facebook Marketing 101. Basics & Best Practices for Small Business by Robert Sharp & Associates.

It’s nothing new, but somehow there are business owners who do not utilize Facebook as a tool to build their business, despite the potential to benefit significantly from doing so. And certainly, even more business owners aren’t using Facebook to its fullest potential to build their business.

As Facebook evolves and more features are added, it can seem overwhelming to know where to focus your efforts. That said, there are some essentials that every business, no matter their industry, can prioritize to ensure they’re utilizing the world’s largest social media platform to their advantage. Let’s learn more about those essentials so you can accelerate your business growth with Facebook.

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5 Benefits of an Internship at RSA

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Robert Sharp and Associates Rapid City Marketing Internships

Attention: Great opportunity for those interested in graphic design, video production, digital marketing or business development and administration!

RSA is currently on the search for interns to work in our graphic design, video production, digital marketing and business development departments! We understand that taking the right internship is crucial, not only in kick-starting your career, but also in gaining the skills necessary for a successful professional life. We’re here to help the decision making process go a little smoother by laying out the reasons why an internship here at Robert Sharp and Associates (RSA) will prepare you for the ever-changing, diverse world of advertising and marketing, while providing you with a fun, enriching experience along the way.

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The Art of Converting: Build and Track Your Marketing and Sales Funnel

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Learn about the phases of the sales and marketing funnel and how to create super fans of your brand.
Next to having a team of great employees, any business owner will tell you there’s nothing more coveted than having legions of super fans. Delighted customers who sing your brand's praises to anybody willing to listen. But at one point, every single one of those super fans had never even heard of your business before.

How did they make that journey? What was the process? Which steps were most effective and led to their conversion? What do we need to understand to replicate that journey for more new customers?

Most folks use the metaphor of a funnel to visually represent this journey. As a digital marketing agency, Robert Sharp & Associates in Rapid City, SD are experts at creating and optimizing the conversion rates of digital marketing and sales funnels, so those will be the primary focus of this article.

By the end of this blog, you’ll learn about the various layers of a funnel, how to build multiple funnels throughout your business, and how to track actions taken throughout these funnels. Then you can make informed decisions that’ll lead to more sales, more success, and more super fans. Let’s go!

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Be Mindful with Your Money: Choosing the Right Digital Marketing Agency

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Selecting the best digital marketing agency to hire requires research and indepth analysis of your own business.

At last, all your hard work has paid off. Your latest product or service is complete and ready to be marketed to the world, or at very least, your target audience. But before you reach your moment of zen, you must consult the mighty oracle, Google, and find the people who will ensure your campaign launch is a massive success.

A quick search unveils an overwhelming number of digital marketing agencies willing to take your money, but what that search doesn’t reveal is which agency will give you the best value for that money.

But fear not, because with a little guided research and self-evaluation of your business, you will reach enlightenment, and the digital marketing agency your business should hire will reveal itself!

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Essential Local SEO Tips That’ll Make Sure You Don’t Miss the Boat

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These Local SEO Tips will help make your website optimized to capture searches with local intent.

If you’re a small business owner, then local web traffic is your lifeblood. Roughly 40-60 billion Google searches take place in the US each month, and the intent for 46% of all Google searches are to find local information. So it goes without saying that if your website isn’t optimized to capture searches with local intent, you’re missing the boat… BIG TIME.

So how do you create strong Local SEO? These tips will get you started.

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The Search Is Over: Search Engine Marketing Explained

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Search engine marketing or SEM differs from SEO mainly in that it refers to paid search advertising as opposed to optimizing web content to increase organic rankings.

You started a business. You’ve got a product or service that a segment of the population needs, and you need that segment to find you so they can experience the life-changing benefits of that product or service.

Enter SEM, or Search Engine Marketing- the marketing strategy that’s going to help turn those people into loyal customers and your business into a smashing success. Sounds great, but what is it? How’s it done?

You’re about to find out.

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Social Media Explained: Which Platforms Connect You to Your Audience?

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Social media explained by Robert Sharp and Associates so your social media marketing efforts make maximum impact.

Social media is inescapable. Fifteen years ago, college and high school kids were customizing their homepage background and choosing their favorite theme song for their MySpace pages, or tagging their closest Facebook friends in their first photo album.

Since then, dozens of platforms have come and gone, and billions of users have logged on worldwide to follow their friends, family, favorite brands, media personalities and influencers, all the while sharing and consuming content at an exponential rate.

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Critical SEO Tips to Boost Your Organic Web Traffic in 2021

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These critical SEO Tips from Robert Sharp and Associates will give you a boost in organic web traffic for 2021.

Organic web traffic. Everybody wants it. No matter your business niche, there is nothing more desirable than a top spot in Google’s search engine result pages (SERPs) for your juiciest keywords. According to a 2019 study by Backlinko, the top 3 Google search results get 75.1% of all clicks.

So how do you claim one of these top spots (or ideally, THE top spot) for your chosen keyword(s)?

Unfortunately there’s no magic bullet, but you can start making serious headway by following these critical SEO tips.

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5 Effective Website Design Concepts to Help You Convert in 2021

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Effective Web Design Concepts to Help You Convert in 2021

In the constantly changing landscape of web design, one thing you can count on is concepts continuously evolving to improve the user experience. If you’re planning to build a new website or redesign your current one in 2021, you’re going to need to utilize the latest proven-effective methods in your design to cut through the noise. Check out these 5 effective website design concepts to stimulate your creativity in 2021 so you can capture, convince, and convert your audience.

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