Imagine trying to run a business without utilizing calendars to keep things organized. Would you be able to keep track of meetings and project deadlines without having them written down somewhere? The answer for most of us is probably not. So why should your business's social media be any different? If your current strategy is just posting whenever you remember to share something, odds are you are being consistent enough to make any real impact with your social media marketing. When it comes to social media, failing to prepare is preparing to fail.

Just like all bourbon is whiskey, but not all whiskey is bourbon the same applies to the relationship between sales and marketing for your business. Not all your marketing for your business should be focused on sales, but all sales for your business are a form of marketing. Confused? Don’t worry.  In this blog, we will discuss why your marketing strategy shouldn’t be 100% sales-focused, but also dive into how marketing and sales can work together to help grow your business and attract new clients.

In the final installment of our “New Blood” series, Robert Sharp & Associates Graphic Designer Reba Sabo is on deck. The living definition of persistence, Reba’s graphic design skills paired with her unrelenting desire to complete projects to the acclaim of our clients is truly awe inspiring. An established team member in our office, Reba’s fresh perspective and drive makes her a master assassin capable of completing the most arduous tasks in record time. Intrigued? Keep on reading.

In the second installment of our “New Blood” series, Robert Sharp & Associates is pleased to kick up the heat a notch by showcasing the wide range of talents and perspective Account Services Representative Tracey Kennedy brings to our office.  Whether it’s her never-ending lineup of creative ideas or leading customer service skills, Tracey’s tenacity and wit allows our team to reach for the stars, with every new project she takes on.

Many people have a creative mind and a keen eye for design. However, it may be hard to articulate your thoughts without understanding some basic design terms. Learning the lingo of graphic design will not only help bring you up to speed but it will also help you accurately describe what you are looking for in a design project.

The graphic designers at Robert Sharp & Associates have put together the following list of need-to-know terms and phrases related to graphic design. With these in your arsenal, you’ll be able to accurately communicate with your designer and ensure you both have an understanding of the goals for your end project.

Robert Sharp & Associates is pleased to introduce you to the inaugural installment of our “New Blood” series. Here, we’ll emphasize the varied talents of select RSA team members, the fresh perspectives they continually bring to our team – and the reasons why such thought and engagement has led to the greater success of our business and allowed us to become the top Rapid City marketing agency.  Without further ado, welcome to our New Blood series!

Have you ever heard the phrase “You can’t teach an old dog new tricks”? If so, we’re here to tell you why Robert Sharp & Associates believes that notion is a pile of BS! With over 30 years of superb service under our belts, we’ve experienced, firsthand, the ebbs and flows of the marketing world as new mediums and realms of advertising have unfolded before our eyes. In this time, we’ve continually been blessed with the ability to quickly adapt new mindsets, skills, and talents to carry our clients in the right direction, time and time again. But how do we continually do it? How do we continue to refine our pool of expertise to make way for bigger and better things? The answer is simple: Fresh Perspectives.

Whether you are working on a 30-second television commercial or creating a feature film, creating a shot list is a key component to making sure your shoot runs smoothly and you end up with a polished final project.

 This blog will teach you about the importance of a shot list and how you can create one for your next video project.

Robert Sharp & Associates has been in the video game since our humble beginnings over thirty years ago. Since we’ve been in business almost everything about the way we film and edit video has changed. From the cameras, we use to the editing software, audio capabilities, and more! In fact, we remember the days we had to record on tapes and reels instead of SD Cards! However, there is one thing that has always remained the same and that is how to successfully prepare and organize for a video shoot.

Whether you work as a videographer for an agency or business or do freelance work, understanding how to effectively organize and prepare for a photo or video shoot is a must. Shoot days can have many moving parts including talent, weather, daylight, locations, etc. Failing to prepare for a video shoot and map things out ahead will lead to a stressful day and you may even risk not capturing all your necessary assets.

Email marketing campaigns are one of the most effective ways to reach existing and new customers. One of the best things about email campaigns is that you are targeting someone who has already shown an interest in your business. For whatever reason they decided to give you their email, meaning they are interested in getting more information about your business or product.

However, according to a study by MailChimp email blasts have an average open rate of only 22%. This means you not only have to work hard to make your emails unique and stand out, but you also must be constantly working to expand your email list. Think about it this way, the more people who receive your email, the better chance you have of someone resonating with the content. Below you will find five helpful tips for expanding your email list.