Education

Over the years, RSA has solidified ourselves as a leading marketing agency in the education sector. Through this growth, we have had the opportunity to work with many local school districts and universities in our area.

One of RSA’s proudest accomplishments is the relationship we have developed with the Rapid City Area Schools. In 2021 alone, we produced close to 40 videos for RCAS highlighting their academic programs, resources for students and parents, anti-bullying and suicide awareness campaigns, and more.

Our Facebook Ad campaign to educate parents on new school programs ran for a month and resulted in 440 video views and 286 visitors to the RCAS website. In total, the campaigns had over 65,000 impressions, 5,786 full video views, and sent 306 users to the website.

In addition to our work with RCAS, Robert Sharp & Associates have also worked with a variety of colleges in the area. We have designed and developed new websites for Western Dakota Technical College and Oglala Lakota College. To better serve these educational institutions, RSA has invested much time and research into the needs of modern-day students, and found ways to effectively reach and appeal to those individuals. Moreover, the competition for student acquisition and retention is fierce, meaning colleges and universities must be at the top of their game in working to diligently showcase the value they offer students and unique educational offering. In light of this, RSA has the skills, resources, and expertise to make secondary-education institutions stand out with our extensive menu of marketing services.

With the SEO best practices and stellar web development skills of our team we helped a local university increase their yearly web traffic astronomically. In the first year working with RSA this university went from less than 10,000 website visitors to over 50,000. In just four years, with the help of RSA, the website receives on average over 100,000 visitors each year.

RSA’s Keys for Success in the Education Sector

  1. Develop all marketing materials from the perspective of future and current students
  2. Utilize real students and faculty in your campaign to develop a personal touch
  3. Showcase the culture of your educational institution and what makes it stand out

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