Digital Advertising

 

Digital advertising is a broad term that encompasses a number of different services and strategies.  Robert Sharp and Associates has over 10 years of experience in digital advertising and marketing.  We are a full-service digital marketing agency, located in Rapid City, and we can help your business achieve growth through digital advertising.

The digital advertising staff at Robert Sharp and Associates has been Certified by Google for Google AdWords and Google Analytics.  As a Google Partner agency, our team regularly participates in learning sessions from digital advertising experts from across the country.  We know that the digital landscape is changing every day.  That’s why, as a digital marketing agency, we believe it’s integral to our performance – which translates to your success – that we stay ahead of the curve when it comes to the wide world of digital marketing.

Interested in seeing what we can do for you and your business online?

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... for a FREE digital advertising strategy quote!


Okay, so what exactly IS digital advertising?

Digital advertising includes everything from Search Engine Optimization (SEO), pay-per-click (PPC) ads through Google AdWords and other PPC services, social media advertising (Facebook, Twitter, Instagram, etc.), retargeting campaigns, email marketing, and more.  Mobile traffic (traffic from smartphones and tablets) is becoming the preferred method of browsing the web.  With an experienced digital marketing agency like Robert Sharp and Associates, we have the tools and the staff necessary to help you define the goals for your digital presence, develop a strategy to reach those goals, and execute a plan to achieve those goals.

SEO services

SEO: Search Engine Optimization

As a full-service digital marketing agency, we take SEO seriously.  We want to give our clients the best chance possible of showing up in the top search engines like Google, Bing, and Yahoo.  Through extensive research and by adhering to best SEO practices, Robert Sharp and Associates is the digital marketing agency that can help your website get the best results every time.

SEO services

Digital Marketing & PPC

o There are many so-called “experts” when it comes to digital marketing campaigns for your business. At Robert Sharp and Associates, we design our digital campaign strategies around conversions, not impressions. Our Google-Certified team is always monitoring campaigns and continuously adjust bids, creative, and settings to improve your campaign for optimal performance. As a Google Partner, each member of our Digital Marketing Team has been certified by Google in both Google AdWords and Google Analytics.

You name it, we can do it:

  • Keyword Search Campaigns
  • Display Ad Campaigns
  • YouTube Video Ad Campaigns
  • Online Shopping Campaigns
  • Search Engine Marketing
  • Retargeting
  • Geotargeting
  • Demographic Targeting

Your digital advertising dollars go further and get better results with Robert Sharp and Associates.


Social Media Advertising

Social Media Advertising:

With social media usage growing every day, it has become the perfect platform to engage with your customers and promote your products and services. Our team is well versed in both organic social engagement and paid social advertising strategies. We can help you engage with your customers and increase top of mind awareness as well as target social ads to your potential customers. Social advertising allows us to drill down to the exact demographic of your customers, reaching the right people, at the right time, with the right content.

Retargeting Digital Advertising

Retargeting:

Retargeting ads an effective way of reinforcing your brand to previous customers and website visitors. As a full-service digital advertising agency, we have the ability to target users who have previously visited your website with digital and social ads specific to their interests.

Email Marketing

Email Marketing:

Collecting emails from your customers is a valuable set of data that can be used to stay in contact with them.  Email blasts are an effective part of digital advertising because we know that the customer is already interested in your brand.  Whether you need an automated series of emails that only goes out to a specific group of people or an email blast that targets everyone on your list, we can help you get the results you’re looking for.


When it comes to digital advertising for your business, turn to the digital marketing agency with the experience, the knowledge, and the desire to help you succeed. Contact us today to let Robert Sharp and Associates strategize your digital plan for success.

Additional Resources

How to grow your business's email list

Email marketing campaigns are one of the most effective ways to reach existing and new customers. One of the best things about email campaigns is that you are targeting someone who has already shown an interest in your business. For whatever reason they decided to give you their email, meaning they are interested in getting more information about your business or product.

However, according to a study by MailChimp email blasts have an average open rate of only 22%. This means you not only have to work hard to make your emails unique and stand out, but you also must be constantly working to expand your email list. Think about it this way, the more people who receive your email, the better chance you have of someone resonating with the content. Below you will find five helpful tips for expanding your email list.

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Cutting the Crap: Breaking Down Digital Marketing Jargon


There are few things in life more frustrating than going to the doctor and being bombarded by medical terms that you can’t comprehend. It can be discouraging to leave an appointment feeling like you didn’t get any answers simply because they weren’t explained in a way that makes sense to someone without an M.D. behind their name.

It is very easy to spot when someone is coming at you with industry-specific jargon. However, when we are talking to someone about our own profession or work, it can be easy to slip into those habits. As marketers, it’s important that we speak to our clients in a way they can understand and comprehend.

If you’ve ever left a marketing agency feeling like you had no idea what they said, have no fear! In this blog, RSA will break down typical digital marketing jargon to make sure you are in the know for your next meeting!

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Is Your Audience Content with Your Content Marketing Strategy?

It’s widely known that we consume more media content than ever before. From the YouTubers we keep up with religiously to the bloggers who keep us on our toes with the latest tips for skincare routines, mixed media content marketing has become more personalized and niche than we could have ever imagined. It’s in this light that businesses across all sectors are as ambitious as ever to produce content in its various forms to create conversion value for their products and service offerings. However, more times than not, businesses fail to strike an adequate balance between subject matter and applicability to their audience’s real-time needs. To this effect, the content marketing professionals at Robert Sharp & Associates are here to shed light on how your current content strategy may be missing the mark.

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How to set up a successful email marketing campaign

With social media, targeted search ads, video campaigns, and more, it may seem as if email marketing is becoming a thing of the past. But with 269 billion emails being sent every day and growing all the time, email is still an effective way to get your message across to your customer base.

Creating a successful email marketing campaign encourages recipients to engage with your business, which could lead to more conversions, views, leads, and sales. However, with the influx of messages flooding everyone’s inbox it is imperative that your message stand out against the competition and doesn’t get deleted before it’s even opened. Without a proper strategy for your email marketing campaign, your business could be wasting time and resources creating an email blast that doesn’t generate conversions.
Below are some tips for setting up a successful email blast that will not only reach your target audience, but also lead to positive engagements:

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How the iOS 14 Update Will Change Advertising in 2021

Apple's iOS 14 software update launched in September 2020, and comes with many new features including the biggest home screen upgrade to date, according to Apple. This upgrade also includes redesigned widgets, an autonomized app library, and App Clips to name a few key features. Maps has also been updated to include cycling directions, and lets you create customized guides. The biggest change that will substantially affect digital marketers and advertisers, are the privacy and location restrictions. With metrics for targeted advertising getting more granular, the concern for privacy is increasing among consumers, especially with the recent and very public breaches of personal information from some well-known organizations.

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Google Analytics: What Is It and Why Should You be Using It?

Google Analytics is a free easy-to-use software that allows you to track how your site is preforming online

By now everyone and their dog has heard of Google, and probably utilize it daily. On the other hand, the phrase “analytics” might send many running for the hills. But not to worry, Google Analytics is a free, easy-to- use data organization system that allows companies and business owners to track how their site is performing online. And if you, or the company you work for, have a website you should be using Google Analytics.

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The Art of Converting: Build and Track Your Marketing and Sales Funnel

Learn about the phases of the sales and marketing funnel and how to create super fans of your brand.
Next to having a team of great employees, any business owner will tell you there’s nothing more coveted than having legions of super fans. Delighted customers who sing your brand's praises to anybody willing to listen. But at one point, every single one of those super fans had never even heard of your business before.

How did they make that journey? What was the process? Which steps were most effective and led to their conversion? What do we need to understand to replicate that journey for more new customers?

Most folks use the metaphor of a funnel to visually represent this journey. As a digital marketing agency, Robert Sharp & Associates in Rapid City, SD are experts at creating and optimizing the conversion rates of digital marketing and sales funnels, so those will be the primary focus of this article.

By the end of this blog, you’ll learn about the various layers of a funnel, how to build multiple funnels throughout your business, and how to track actions taken throughout these funnels. Then you can make informed decisions that’ll lead to more sales, more success, and more super fans. Let’s go!

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Ad Rates Falling as Families Stay Home

Businesses across the country are feeling the effects of the COVID-19 Pandemic. Restaurants are changing their business models to curbside and carry-out, stores are changing their shopping policies to follow new guidelines, and others are closing or opening with restricted hours and access. Online ordering and shopping have seen an uptick in recent weeks as families and businesses alike try to find the "new normal."

With all of these changes, advertising agencies and platforms are seeing changes as well. As more people spend time online, we are seeing the costs of advertising online go down. The Wall Street Journal reports the cost to put an ad in front of 1,000 users on Facebook fell by 15-20% from February to March. YouTube saw a similar decline.

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A/B Testing – Make Engaging Digital Ads and Websites for Your Customers

A/B TestingIf you’ve ever watched a late-night infomercial, you might remember a man by the name of Ron Popeil.  Ron is an American inventor and television personality who often showcased a number of products on his late-night infomercials.  Perhaps one of Ron’s most popular catchphrases was “Set it, and forget it,” in reference to his line of rotisserie cookers.  The premise is simple.  Set the cooker with your meal of choice, and forget about the hassle of cooking until the meal was done.  The marketing behind the message is brilliant: let the device do the work for you.

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