What is the difference between Sales and Marketing and how do they work together?
Just like all bourbon is whiskey, but not all whiskey is bourbon the same applies to the relationship between sales and marketing for your business. Not all your marketing for your business should be focused on sales, but all sales for your business are a form of marketing. Confused? Don’t worry. In this blog, we will discuss why your marketing strategy shouldn’t be 100% sales-focused, but also dive into how marketing and sales can work together to help grow your business and attract new clients.