What is Font Psychology and how should you use it to your advantage?
When it comes to designing anything for your business whether it be flyers, banners, email campaigns, business cards, or your logo, there are many important aspects to consider. Most of us have heard of color psychology which is essentially the emotional effect certain hues and colors have on people. Or, the emotion certain colors invoke.
In addition to color psychology, another important aspect to consider is your typeface. While fonts may seem like a dry subject, the font you use may be saying much more about you than you anticipated.
In fact, in addition to color psychology, designers around the globe have coined the term font psychology to show the importance of typography in branding.
In this blog, RSA will break down the meaning of font psychology and examine what different types of fonts say about your organization.