Vote Yes Rapid City reached out to us for help with the June 2018 election for the Civic Center Expansion. Our graphic designers worked closely with the campaign team to develop a logo to gain the attention of a younger target demographic. We also designed billboards, political yard signs, and t-shirts to help gain awareness for the Vote Yes Rapid City campaign.
We also utilized social media to target two primary target audiences. Through polls and research the campaign team knew that Rapid City’s younger audience were in favor of the expansion, but historically this age group doesn’t vote, especially in primary elections without a governor or president on the ballot. We used social media to reach this audience and encourage them to let their voices be heard and vote. We also ran a separate ad targeting an older demographic encouraging them to get informed about the expansion plan before making their decision. Overall we also had a goal of encouraging residents to vote early, which resulted in record voting numbers for Rapid City.
The election was held on June 5th, 2018 and our efforts with the Vote Yes Rapid City campaign team were a success. The vote passed with 64% in favor.
The graphic design team can help create a logo and any other materials your business needs. Contact one of our experts today to see how we can help you.
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