The Top 10 Problems We Solve At RSA


At Robert Sharp & Associates our main goal is to make life easier for our clients. Our team works diligently to ensure your marketing is painless and doesn’t take time out of your already busy schedule. Prospective clients are constantly coming to us looking for help with their marketing strategy, spend, placement and more.

Check out the top 10 problems RSA frequently hears, and how we work to solve them.

 Problem #1Poor Search Engine Optimization

Many businesses have a website but don’t have the knowledge or resources to ensure it is search engine optimized. A website without SEO is like a car without wheels, it exists, but it can’t take you anywhere. At RSA, our digital marketing team has a wide array of knowledge and expertise in the realm of Search Engine Optimization. They conduct keyword research within your industry to determine what terms and phrases people are most commonly searching. Using that research, they will sprinkle popular phrases throughout your website content and in your Title & Meta tags. Over time, with the right SEO your website will start to increase its organic ranking and get put in front of more potential customers!

 Problem #2Weak / Dissatisfactory Customer Reviews

Customer reviews are one of the most important aspects to garner trust with your audience. People are much more likely to trust their fellow consumers, than they are going to trust a business or organization. This is why customer reviews are so important. If people see a few negative reviews on your site, it could turn them away for good, no matter how many positive reviews you have. At RSA, we launch what’s called a reputation management campaign. We can create email blasts to send to your clients asking for positive reviews. Using those reviews on Google, will not only boost your star ranking, but will build trust with existing and new customers. Google Reviews are also a great thing to add to your website in the form of Testimonials and make great content to share on social media platforms. It’s not always easy to come back from negative reviews, but with the help of RSA you can show your customers that you are worth those 5 stars!

 Problem #3Poor Social Media Reputation

One of the biggest problems we see at RSA is businesses deciding to create and post their own social media content, but then get too busy to create quality posts, or become inconsistent with their posting schedule. If this sounds like you, do not fear, RSA is here. Social media is a great way to share new products, events, day-to-day operations, and engage with your followers. When utilizing social media, consistency is key. If you go three months without posting, your followers will get bored and unfollow, or worse, people may think your business is no longer open due to the lack of activity. RSA’s team of experts can craft a monthly social calendar that will not only showcase your business, but align with the values and voice you’ve created. All you have to do is approve it and give us access to your Facebook page and RSA will do all the leg work. We even provide you with analytic reports to examine our strategy and determine how much engagement you’re receiving. That way, you can take the stress and planning out of social media and still see a measurable ROI.

 Problem #4Fading into the Background of Oversaturated Marketplaces

In today’s digital age it’s nearly impossible to watch a YouTube video, search the web, scroll on Twitter, or play phone games without being bombarded with advertisements everywhere you look. In an oversaturated marketplace it can be very difficult to create advertising that stands out amongst the crowd. Many clients come to us saying they are spending too much money on their advertising efforts and not seeing any real benefit from it. Advertising and marketing your business isn’t enough, you need to create the right message and use the right channels to ensure you are reaching your target audience. For over 30 years, RSA has worked with a wide variety of clients developing cutting-edge strategies to help break through the competition. From developing multi-faceted ad campaigns to reach people wherever they are, to creating an unforgettable slogan or jingle to associate with your brand, the team at RSA has the expertise and the resources to develop an ad campaign that is unique to you and is sure to achieve results.

 Problem #5Budgeting Obstacles

At RSA, we understand the day-to-day expenses and unforeseen investments it takes to run a small business. This is why we always say it doesn’t matter if you have a million dollar marketing budget, or a hundred dollar budget, we treat all our clients with the same care and attentiveness. Not having a large marketing budget shouldn’t stop you from being able to achieve a measurable return on investment (ROI). Our team will work with you, and inside your budget to create an effective campaign. We have a deep understanding of the industry and can tailor our strategy to fit inside any budget. At RSA we live by the motto that we never “set it and forget it”. If our strategy isn’t performing as well as we hoped, we’ll go back to the drawing board until we find the perfect messaging that will garner the best results.

 Problem #6Dissatisfactory Traditional Marketing and Ad Placements

While many people are gravitating towards digital marketing due to its effectiveness and low cost for advertising, Robert Sharp & Associates understands the importance of integrating traditional marketing into your efforts. While it may seem like traditional marketing is a thing of the past, we have undeniable proof that traditional marketing is still a very effective way to increase brand recognition and get your messaging to a wider audience. One of the most important things to note about traditional marketing is that the channels you use and the messaging of your ad is extremely important. To grab someone’s attention whether via radio, television, or billboard advertising, you need an intriguing message. At RSA, our team has incredible knowledge about how and where to place your advertisements to achieve the most measurable ROI. We can help you craft your message from start to finish and place it on local or national TV channels, radio stations, or billboards. When done correctly, traditional marketing can achieve some amazing results for your business and RSA has over 30 years experience making that happen for a wide variety of clients in various industries.

 Problem #7Working With Various Different Agencies

Many clients come to us with the same common frustration. They are tired of working with various different agencies to get their projects and marketing materials completed. They may have had their website built at one agency, while another handles all their printed materials and they had to outsource a video project to a freelancer. Communicating with all these various entities can be frustrating, time-consuming, and results in inconsistencies between the various aspects of your marketing strategy. At RSA we are a one-stop-shop for all your marketing needs. As a full-service marketing agency, we have the team and resources to complete any aspect of your marketing needs in house. With a web development team, graphic designers, digital marketers, video production team, and more, there is nothing we can’t do! Having a full-service marketing agency allows us to do all our work in house without outsourcing. The communication between all our various departments allows us to create a comprehensive multi-faceted marketing campaigns with elements that are cohesive and align with the brand you’ve built.

 Problem #8Stress Over How Ad Campaigns Are Performing

Businesses are often reluctant to spend money on advertising because they don’t often see a positive impact on their sales. At RSA, we strive to make sure all of our clients not only understand where their money is going, but how it is positively impacting their business. After launching an ad campaign our team diligently tracks all aspects to understand how our marketing efforts are working. Using analytics we can determine how many new users you’ve had to your website, how many users have returned, their average time spent on your site, and much more. In addition we can accurately depict where those traffic sources are coming from. Whether it be organic search rankings improved by our SEO efforts, or social referrals from our digital marketing strategy. Our main goal is to help you grow your business, and with detailed analytic reports we can provide you with measurable results so you feel confident in the money you’re investing.

 Problem #9Worrying About the Time and Money Spent To Create Marketing Materials

One of the most common things we hear at RSA is that our clients don’t have time to focus on marketing, but with RSA you don’t have to. When you work with us, you are not only hiring an agency, you’re gaining 20+ members of your team dedicated to helping you grow and succeed. As a full-service marketing agency we have the ability to do everything in-house with little time commitment from you. We understand how much goes into running a business and we do everything in our power to provide you an efficient, effective process. From content writing, to graphic design, our team has the ability to produce everything you need on time and on budget. All we ask is for open communication from you to ensure you are happy with the work we are doing. With RSA, marketing your business is a breeze and won’t waste your time or money.

 Problem #10Not Receiving Deliverables On Time

Nothing is more frustrating than spending time and money creating marketing materials that aren’t completed when you need them. At RSA we have a great team of project managers who work hard to ensure all deadlines are being met for our clients. We work with a variety of printing companies to ensure your deliverables are ready on time. Our team utilizes comprehensive project management software to log time and make sure everyone is on task. With this we have the ability to schedule all projects and ensure they are completed well before their due date.

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