The Aberdeen Hotel Alliance contacted RSA in the summer of 2019 wanting to bolster their foot traffic for the upcoming pheasant season. We used a multi-faceted approach that included building a website dedicated to hunting in Aberdeen, a digital display campaign which was targeted to very specific demographics in a multi-state radius, and an email campaign that centered on compelling video content and articles that our target demographic would find relevant. All in all, these efforts combined for nearly 10 million impressions, 95,000 clicks, and a lot of happy hunters.
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