In the early part of 2017, Facebook started rolling out a new feature for business pages. Business pages are now able to use a cover video, instead of just a static cover photo. Since Facebook’s algorithm focuses on engagement, and the popularity of online video content is steadily increasing, this feature provides businesses with a new opportunity for their digital marketing strategy. The change was gradual, so not all business pages saw the video feature immediately. It took some time, but by the end of the 2017, all pages had the video cover feature.
Thursday night Facebook announced changes to its News Feed algorithms. While these changes are good for users, they could be challenging for businesses who don't take note and change their strategies. Here at RSA, we are always watching and learning, changing and making ourselves better. We want to assure our current and future customers that we are watching these changes on Facebook, learning what it means for our strategies, changing our strategies, and making them better.
Websites are a crucial piece of marketing and branding efforts that bridge the online communication between customers and small businesses. Visitors go to a website for a specific reason; so, it is important for a small business to use their site as a resource to answer a customer’s question and sell a product or service
Reputation: noun – the belief or opinions that are generally held by someone or something.
In the business sense, reputation is the collective representation of multiple customers’ image of a company built up over time. 68% of consumers say positive reviews make them trust a local business more. Considering these numbers, which are on the rise every day, managing your business’s online reputation should be an important part of your marketing mix.
In the realm of online marketing a business’s website is the backbone to every incoming request for information or conversion. Whether it's a referral from Google search, social media, online advertising, etc., the core fundamentals of a website need to be in place for traffic to convert. With 22 years of experience in the marketing sector, I have learned to always put conversions at the top of the list when developing and implementing design and functionality of a website.
If you’ve ever watched a late-night infomercial, you might remember a man by the name of Ron Popeil. Ron is an American inventor and television personality who often showcased a number of products on his late-night infomercials. Perhaps one of Ron’s most popular catchphrases was “Set it, and forget it,” in reference to his line of rotisserie cookers. The premise is simple. Set the cooker with your meal of choice, and forget about the hassle of cooking until the meal was done. The marketing behind the message is brilliant: let the device do the work for you.
Clicks. Impressions. Click-through-rate. Conversions. Chances are you’ve heard these terms thrown around under the umbrella of “digital marketing.” To those in the industry, these terms are part of our everyday vocabulary. With the majority of people switching from browsing the internet on a desktop or laptop to a mobile device like a smartphone or tablet, digital marketing is quickly becoming the new normal….and there’s a reason why. Digital marketing allows us to provide advertisements and content to high-interest users. Not only can we use digital marketing to target a highly-defined demographic, we can do it at a relatively low price.