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7 Logo Design Essentials

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Logo Concept and Design

From gracing Facebook profile photos to being prominently displayed on a billboard, company logos are everywhere. They often serve as a person’s first impression of a business, and whether or not it is effective can determine whether your audience’s curiosity gets sparked to learn more about the products and services you offer. Over time, as people view your logo, it will stand as a way that your company sticks in the minds of consumers, eventually creating a sense of familiarity that builds trust and gains lifelong customers. Logos also help build the foundation of your brand’s identity, with an effective logo helping to tell your company’s story and evoking a fitting emotion from the viewer.

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Website Design for the Hospitality Industry

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website design mobile friendly
From greeting each guest when they walk through the door to thanking them for their business when they leave, your hotel or restaurant sets standards so each customer has a positive experience with your brand.  But there is one crucial element of customer service you may be overlooking – your company’s website. With 88% of adults in the U.S. preferring to book their hotel stay online, and around 85% of consumers heading to the internet before they choose a place to dine, having an easy-to-navigate website that draws in your audience and allows them to see what your business is all about is critical in staying on top of the competition.

The website design team at Robert Sharp and Associates has a vast amount of experience building hotel and restaurant websites, and we’re here to share with you some of the key elements we have found that make a website successful for the hospitality industry.

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How Online Reviews Benefit Your Business

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Search Engine Reviews

Amplify Your Brand’s Visibility
Over the years, Google has developed a complex formula in determining which results will be shown in the over 3.5 billion searches that are conducted each day. One of the factors in the equation is online reviews, with 10% of the score attributed to the quantity and quality of reviews your business has obtained.

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Why Build a Custom Website?

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Custom Website Development
Like much of America, you probably watched the Super Bowl and the numerous commercials that accompanied it. Here at RSA there were quite a few that stood out to us, but today we’re here to talk about Squarespace and Wix. They both sound like a pretty good deal, right? Drag and drop your photos, type your text, and boom, you’ve got a website with low monthly fees. Good for your business and your pocketbook, right?

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Looking Ahead to a Brand New Year

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Wishing you good times, good cheer, and a memorable new year.

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Fairs Are What We Do

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Fairs are what we do

Theme development, ad design, television production, event planning, PR consulting, media coordination... a lot of planning goes in to making a fair happen every year. As members of the  Rocky Mountain Association of Fairs and affiliates of the International Association of Fairs and Expos, Robert Sharp & Associates are experts in the fair marketing industry. Read about some of our successes below.

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Fairs are what we do.

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Theme development, ad design, television production, event planning, PR consulting, media coordination… a lot of planning goes in to making a fair happen every year. As members of the International Associate of Fairs and Expos and Rocky Mountain Association of Fairs, Robert Sharp & Associates are experts in the fair marketing industry. We are excited to be speaking about our experiences at the RMAF convention this year! Read some of our successes below.

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Sturgis Motorcycle Rally Social Media Strategy Driving Attendance, Tourism

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STURGIS – During three weeks spanning the 2016 Sturgis® Motorcycle Rally™, the City of Sturgis’ rally events department reported record social media traffic.

Sturgis® Motorcycle Rally™ reports that between July 22 and August 18, the official rally Facebook page reached 2,951,000 people and Twitter reached 432,000 people. Both numbers surpassed social media numbers recorded over the same time period during the 75th rally in 2015.

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Timing is Key: Google’s New Tool

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While technology continues to advance, Google has recently released a tool for businesses to see how well websites work across a variety of platforms (desktop, mobile devices, etc). This really isn’t surprising considering Google changed its algorithm in 2015 to give mobile-friendly websites more stature in search rankings.  People spend more time searching on their mobile devices instead of their computers, which pushes companies to make their websites more mobile-friendly. According to KPCB mobile technology trends by Mary Meeker, 51% of users view content through a mobile device compared to 42% on desktop.  The bottom line is this: if your website is mobile friendly, you’ve taken an important first step.  However, if your website’s load time isn’t optimized – for mobile devices or on desktop – your customers aren’t going to stick around on your website for long.

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Sioux Empire Fair sees record attendance

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The 76th Annual Sioux Empire Fair was a huge success again this year, with the help of Robert Sharp and Associates and their support of the event for the fourth year running. This year’s fair saw an increase in attendance of 14.5% from 2014, bringing in 321,443 guests to the annual event, which opened on July 31st with the Sneak Peek Night featuring Goodroad in the Budweiser Beer Garden. The events did not stop there.

RSA staff helped to promote and execute the Sioux Empire Fair again this year, and Vice President and Director of Event Management Stacey Sharp attended the event and helped with on the ground operations and promotions. With the goal of bringing in more people and ensuring that everyone had a great time, Sharp worked to help at the fair and leading up to it to help promote the event and gather events that would attract large crowds.

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WordPress now powers 25% of the web

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… but it is definitely the wrong choice for your business website.

WordPress is by far the most popular website platform available, now powering one in every four websites. The reasons for this popularity are easy to see, WordPress is easy to install, easy to use, and is perceived to be low cost. It is also easy to make your website look how you want with one of thousands of available themes or add the functionality you need with a mix of the 40,000+ available plugins.

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Mobile Responsive websites are about to get the nod from Google

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In a digital world where everything changes faster than most humans can imagine, it is important as a business owner or manager to at least keep up with the ‘big stuff.’ We are talking about the stuff online that can have a large impact on your business, including being found on the web.

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Tourism Conference 2015 : Marketing Ideas. Service. Results.

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For almost 10 years, Robert Sharp & Associates (RSA) has attended the Governor’s Conference on Tourism to support influential clients in the hospitality and tourism industry, including Sturgis Motorcycle Rally and Reptile Gardens – one of the only tourism-based businesses to see an increase in revenue and attendance in 2014.

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Media Buying… anybody can do it!

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Technically, this is an accurate statement… anybody can buy media.  It could also be said anybody can sew up a cut, install a car stereo, lay carpet, or groom a dog – but you shouldn’t. There are experts in every field and we rely on them on a daily basis. If you won’t trust anybody but an experienced groomer to give your dog a haircut, why wouldn’t you demand that same level of expertise with your advertising dollars? There are methods and strategies to buying media; all of which will save you money and provide you with measurable results.

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