7 Logo Design Essentials
– By #RSA
From gracing Facebook profile photos to being prominently displayed on a billboard, company logos are everywhere. They often serve as a person’s first impression of a business, and whether or not it is effective can determine whether your audience’s curiosity gets sparked to learn more about the products and services you offer. Over time, as people view your logo, it will stand as a way that your company sticks in the minds of consumers, eventually creating a sense of familiarity that builds trust and gains lifelong customers. Logos also help build the foundation of your brand’s identity, with an effective logo helping to tell your company’s story and evoking a fitting emotion from the viewer.