A/B Testing – Make Engaging Digital Ads and Websites for Your Customers
– By #MattBitz
If you’ve ever watched a late-night infomercial, you might remember a man by the name of Ron Popeil. Ron is an American inventor and television personality who often showcased a number of products on his late-night infomercials. Perhaps one of Ron’s most popular catchphrases was “Set it, and forget it,” in reference to his line of rotisserie cookers. The premise is simple. Set the cooker with your meal of choice, and forget about the hassle of cooking until the meal was done. The marketing behind the message is brilliant: let the device do the work for you.