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What the ios 15 update means for the future of email marketing

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Apple users around the world wait patiently for the newest software update like kids wait to open presents on Christmas morning. With changes to layout, functionality, and a slew of new, fun features, it’s always exciting to see what the newest ios update will hold.

Apple recently released their ios 15 update with a variety of new features users are buzzing about. One of the biggest updates to come with the new software system is changes to FaceTime. With spatial audio, and portrait mode now available on FaceTime calls, connecting with those who are far away feels more natural than ever. In addition, users can now use SharePlay to listen to songs together, watch their favorite show at the same time, and even share their screen to view things in sync. The new Spotlight feature allows users to locate text and handwriting in photos that can be copied in addition to being able to search photos by location, people, scenes, or objects.

While all these features are fun and exciting to Apple users, marketers aren’t as excited about the new ios 15 update. With new mail privacy features, email marketing has become harder to track and is leaving advertising agencies looking for new ways to connect with their audience.

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Making a Kickass Splash with a Small Marketing Agency

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Can you remember the time you landed your first whale? The client you never thought you’d get because your team was seemingly too small among big fish or the RFP you went for with hesitation because geographic isolation seemingly separates businesses in small towns from business in large cities? How did you feel? Why did you stand out as the right team to fit the bill of a new project?

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Fortifying Agency-Client Relationships: RSA and the City of Box Elder

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As a small, locally-owned business ourselves, Robert Sharp & Associates understands the immense time that goes into planning and hosting a successful event. We work with clients all throughout the year to help plan events such as the Central States Fair, Heart Ball, The South Dakota State Fair, and most recently added to our roster Patriot Day.

At RSA, we want each and every one of our clients to be successful, and we go above and beyond to do everything in our power to make sure that happens. So, when RSA was approached by the City of Box Elder to sponsor their upcoming Patriot Day celebration, our CEO Robert Sharp had an idea. Instead of becoming a paid sponsor of their event, RSA decided that we would help them market Patriot Day to the public. Our agency has a long-term relationship with the City of Box Elder and has worked with them on many projects. To us, this was a way to not only help support a wonderful event, but also build an even stronger relationship with our client.


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The Key components to a successful brand guide

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In our last blog, the team at Robert Sharp & Associates discussed the importance of building a brand for your company. We discussed why creating an effective, memorable brand is a must-do to make your company stand out and build trust with your customers. If you missed it, you can read it here.

One of the key components of creating a memorable brand for your company is creating and implementing a defined brand guide. A brand guide is a document that helps ensure all content, graphics, web designs, and digital marketing ads your business creates maintain a cohesive look and feel. Essentially, it is a way to guarantee any materials being produced by your company align with the image you’ve created for your brand.

So what needs to be in a brand guide, and how can you build a successful one?  Keep reading to discover the key components you need to create a successful brand guide for your business.

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How to go from Bland to Brand: A branding toolkit by RSA

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When you hear the word brand what do you think of? For many, we might think of some of our favorite brands:  Nike, Starbucks, Apple, and more. But what is it about these popular companies that make them instantly pop into our heads when we hear the word “brand”? It’s because of something called brand value, or the worth of a brand to a consumer. All of these companies have created brands that are unforgettable and instantly recognizable.

So what is branding and why is it important for your business? Boiled down, branding encompasses everything your business is and how your customers perceive you. Without a definitive brand, you aren’t leaving a mark on your customers and you can’t accurately showcase what your company is about.

So, how do you create a brand that is both memorable, and showcases your company the way you want it to? Well, that’s what we’re here for!

Our team of marketing experts is sharing our tips on how to make your company go from bland to brand!

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Why you should not sleep on traditional media

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In a world where we are constantly being bombarded by information overload it can be difficult to determine which channels will be the most effective in delivering your marketing message to the right audience. With technology interweaving itself in every fiber of our lives, it can sometimes feel like digital marketing is the only way to get our message across. Think again!

We’re here to ensure you that a comprehensive, multi-faceted marketing strategy is still the most effective way to reach your target audience. Here’s why:

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Going The Extra Mile: None of us are as good as all of us

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After 30 years in the marketing game, the folks here at Robert Sharp & Associates (RSA) have worked tirelessly to uphold and maintain the very principles we were founded on in 1989 to ensure our clients not only achieve their varied marketing objectives, but have room to grow beyond those objectives across often-oversaturated marketplaces. While decades of experience have helped us get a footing for the flair and tenacity needed to overcome the many challenges we and our clients face on a day-to-day basis, it’s safe to say we’ve learned a thing or two about the value of going above and beyond the call of duty to support our clients and see to it that they succeed.

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Why you should hire a professional web developer instead of doing it yourself

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So you’ve started a small business, you picked out a name, logo, and the brand identity you want your business to portray. What’s the next step? Building a website, of course!

A business website is an integral part of having success as a new business owner. It generates leads, improves your credibility, provides information about your business, and communicates your brand values.

Most people look online for any information they need. We aren’t used to the days of picking up the phone and calling to inquire about a service. It is estimated that almost 90% of North Americans access and use the internet daily, meaning if you don’t have an online presence; you’re missing out on the opportunity to connect with a large group of potential customers.


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5 Benefits of an Internship at RSA

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Robert Sharp and Associates Rapid City Marketing Internships

Attention: Great opportunity for those interested in graphic design, video production, digital marketing or business development and administration!

RSA is currently on the search for interns to work in our graphic design, video production, digital marketing and business development departments! We understand that taking the right internship is crucial, not only in kick-starting your career, but also in gaining the skills necessary for a successful professional life. We’re here to help the decision making process go a little smoother by laying out the reasons why an internship here at Robert Sharp and Associates (RSA) will prepare you for the ever-changing, diverse world of advertising and marketing, while providing you with a fun, enriching experience along the way.

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Marketing a Successful Event

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Event Marketing from Robert Sharp and Associates

How do we even start to market this event?

Ok, so you’ve decided to create an event to showcase your business, brand, products, outstanding growth, or whatever grand idea brought you to this point. You’ve spent the last two months securing the perfect venue, lining up the best speakers, convincing corporate sponsors to pitch in on the price tag, and mapping out a dynamic event agenda. Everything is in place. This is going to be a massive success, right?

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Tips for an Effective Tourism Marketing Strategy in 2020

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Tourism Marketing Strategy in 2020

Now that the last guest has left and the "Closed" sign is hung until spring arrives, you may be tempted to breathe a sigh of relief and enjoy a break until the fun begins again next year. However, you may want to wait on packing for that vacation, because now is the time to get a head start by building a sound marketing strategy to ensure a successful 2020 tourism season. Read on for some pointers to build your marketing plan so that everything is planned and in order well before opening day!

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7 Logo Design Essentials

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Logo Concept and Design

From gracing Facebook profile photos to being prominently displayed on a billboard, company logos are everywhere. They often serve as a person’s first impression of a business, and whether or not it is effective can determine whether your audience’s curiosity gets sparked to learn more about the products and services you offer. Over time, as people view your logo, it will stand as a way that your company sticks in the minds of consumers, eventually creating a sense of familiarity that builds trust and gains lifelong customers. Logos also help build the foundation of your brand’s identity, with an effective logo helping to tell your company’s story and evoking a fitting emotion from the viewer.

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Website Design for the Hospitality Industry

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website design mobile friendly
From greeting each guest when they walk through the door to thanking them for their business when they leave, your hotel or restaurant sets standards so each customer has a positive experience with your brand.  But there is one crucial element of customer service you may be overlooking – your company’s website. With 88% of adults in the U.S. preferring to book their hotel stay online, and around 85% of consumers heading to the internet before they choose a place to dine, having an easy-to-navigate website that draws in your audience and allows them to see what your business is all about is critical in staying on top of the competition.

The website design team at Robert Sharp and Associates has a vast amount of experience building hotel and restaurant websites, and we’re here to share with you some of the key elements we have found that make a website successful for the hospitality industry.

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How Online Reviews Benefit Your Business

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Search Engine Reviews

Amplify Your Brand’s Visibility
Over the years, Google has developed a complex formula in determining which results will be shown in the over 3.5 billion searches that are conducted each day. One of the factors in the equation is online reviews, with 10% of the score attributed to the quantity and quality of reviews your business has obtained.

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Why Build a Custom Website?

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Custom Website Development
Like much of America, you probably watched the Super Bowl and the numerous commercials that accompanied it. Here at RSA there were quite a few that stood out to us, but today we’re here to talk about Squarespace and Wix. They both sound like a pretty good deal, right? Drag and drop your photos, type your text, and boom, you’ve got a website with low monthly fees. Good for your business and your pocketbook, right?

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Looking Ahead to a Brand New Year

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Wishing you good times, good cheer, and a memorable new year.

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Fairs Are What We Do

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Fairs are what we do

Theme development, ad design, television production, event planning, PR consulting, media coordination... a lot of planning goes in to making a fair happen every year. As members of the  Rocky Mountain Association of Fairs and affiliates of the International Association of Fairs and Expos, Robert Sharp & Associates are experts in the fair marketing industry. Read about some of our successes below.

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Fairs are what we do.

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Theme development, ad design, television production, event planning, PR consulting, media coordination… a lot of planning goes in to making a fair happen every year. As members of the International Associate of Fairs and Expos and Rocky Mountain Association of Fairs, Robert Sharp & Associates are experts in the fair marketing industry. We are excited to be speaking about our experiences at the RMAF convention this year! Read some of our successes below.

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Sturgis Motorcycle Rally Social Media Strategy Driving Attendance, Tourism

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STURGIS – During three weeks spanning the 2016 Sturgis® Motorcycle Rally™, the City of Sturgis’ rally events department reported record social media traffic.

Sturgis® Motorcycle Rally™ reports that between July 22 and August 18, the official rally Facebook page reached 2,951,000 people and Twitter reached 432,000 people. Both numbers surpassed social media numbers recorded over the same time period during the 75th rally in 2015.

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Timing is Key: Google’s New Tool

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While technology continues to advance, Google has recently released a tool for businesses to see how well websites work across a variety of platforms (desktop, mobile devices, etc). This really isn’t surprising considering Google changed its algorithm in 2015 to give mobile-friendly websites more stature in search rankings.  People spend more time searching on their mobile devices instead of their computers, which pushes companies to make their websites more mobile-friendly. According to KPCB mobile technology trends by Mary Meeker, 51% of users view content through a mobile device compared to 42% on desktop.  The bottom line is this: if your website is mobile friendly, you’ve taken an important first step.  However, if your website’s load time isn’t optimized – for mobile devices or on desktop – your customers aren’t going to stick around on your website for long.

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Sioux Empire Fair sees record attendance

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The 76th Annual Sioux Empire Fair was a huge success again this year, with the help of Robert Sharp and Associates and their support of the event for the fourth year running. This year’s fair saw an increase in attendance of 14.5% from 2014, bringing in 321,443 guests to the annual event, which opened on July 31st with the Sneak Peek Night featuring Goodroad in the Budweiser Beer Garden. The events did not stop there.

RSA staff helped to promote and execute the Sioux Empire Fair again this year, and Vice President and Director of Event Management Stacey Sharp attended the event and helped with on the ground operations and promotions. With the goal of bringing in more people and ensuring that everyone had a great time, Sharp worked to help at the fair and leading up to it to help promote the event and gather events that would attract large crowds.

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WordPress now powers 25% of the web

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… but it is definitely the wrong choice for your business website.

WordPress is by far the most popular website platform available, now powering one in every four websites. The reasons for this popularity are easy to see, WordPress is easy to install, easy to use, and is perceived to be low cost. It is also easy to make your website look how you want with one of thousands of available themes or add the functionality you need with a mix of the 40,000+ available plugins.

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Mobile Responsive websites are about to get the nod from Google

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In a digital world where everything changes faster than most humans can imagine, it is important as a business owner or manager to at least keep up with the ‘big stuff.’ We are talking about the stuff online that can have a large impact on your business, including being found on the web.

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Tourism Conference 2015 : Marketing Ideas. Service. Results.

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For almost 10 years, Robert Sharp & Associates (RSA) has attended the Governor’s Conference on Tourism to support influential clients in the hospitality and tourism industry, including Sturgis Motorcycle Rally and Reptile Gardens – one of the only tourism-based businesses to see an increase in revenue and attendance in 2014.

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Media Buying… anybody can do it!

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Technically, this is an accurate statement… anybody can buy media.  It could also be said anybody can sew up a cut, install a car stereo, lay carpet, or groom a dog – but you shouldn’t. There are experts in every field and we rely on them on a daily basis. If you won’t trust anybody but an experienced groomer to give your dog a haircut, why wouldn’t you demand that same level of expertise with your advertising dollars? There are methods and strategies to buying media; all of which will save you money and provide you with measurable results.

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