Businesses across the country are feeling the effects of the COVID-19 Pandemic. Restaurants are changing their business models to curbside and carry-out, stores are changing their shopping policies to follow new guidelines, and others are closing or opening with restricted hours and access. Online ordering and shopping have seen an uptick in recent weeks as families and businesses alike try to find the "new normal."
With all of these changes, advertising agencies and platforms are seeing changes as well. As more people spend time online, we are seeing the costs of advertising online go down. The Wall Street Journal reports the cost to put an ad in front of 1,000 users on Facebook fell by 15-20% from February to March. YouTube saw a similar decline.
With 14,000 new websites going online daily, it’s no wonder why people are becoming increasingly dependent on search engines to find them what they need. There are 3.5 billion Google searches made each day, with people seeking guidance in such everyday matters like finding the perfect spot for lunch to help in making big decisions, like where the best place is to buy a car. And with thousands, and sometimes millions, of results showing up for any given search, many don’t want to go down the rabbit hole by going past the first page of search results.
Right now, millions of people around the world are sitting in their offices, homes, or local coffee shops, day-dreaming about being somewhere else. Anywhere else. And do you know what a majority of those people are about to do? They’re about to get on their computer, tablet, or smartphone, and start watching videos related to travel and tourism. They are on Google and Bing, searching for destinations. What’s the majority?
You have probably heard about how critical reviews are in growing your business, but why are they so important and how can acquiring them be easily integrated into your marketing plan? There are numerous reasons why reviews are becoming increasingly more important, as well as simple ways you can drive more of your customer base into leaving them. Let’s start with why you should care about generating reviews for your company.
Improving your keyword search results is something that almost any business can take advantage of with the right tools and a little bit of beginner’s SEO knowledge. However in most industries, an expert’s SEO opinion is what you’ll need to really climb the ranks.
First and foremost, it’s important to understand what a landing page is before we go into depth about how to create one that is ready to convert. A landing page is a page visitors land on after clicking an ad or a link. Sometimes a landing page is different than any other page on your website and sometimes not found in your website’s navigation. When running paid ads, like through Google AdWords, landing pages are used to push visitors to complete an action such as a purchase. Each landing page should be related to the type of ad it is linked to. For example, if you’re ad is trying to get the visitor to purchase a watch, then your landing page should be about buying watches.
As of 2018, 52.2 percent of all website traffic in the world was generated through smart phones. What that means is that your customers are more and more likely to find your business by using their smart phone. According to ComScore, around 20 percent of all mobile searches are done by voice, with this number likely to increase to 50 percent by 2020.
In the early part of 2017, Facebook started rolling out a new feature for business pages. Business pages are now able to use a cover video, instead of just a static cover photo. Since Facebook’s algorithm focuses on engagement, and the popularity of online video content is steadily increasing, this feature provides businesses with a new opportunity for their digital marketing strategy. The change was gradual, so not all business pages saw the video feature immediately. It took some time, but by the end of the 2017, all pages had the video cover feature.
Thursday night Facebook announced changes to its News Feed algorithms. While these changes are good for users, they could be challenging for businesses who don't take note and change their strategies. Here at RSA, we are always watching and learning, changing and making ourselves better. We want to assure our current and future customers that we are watching these changes on Facebook, learning what it means for our strategies, changing our strategies, and making them better.
Websites are a crucial piece of marketing and branding efforts that bridge the online communication between customers and small businesses. Visitors go to a website for a specific reason; so, it is important for a small business to use their site as a resource to answer a customer’s question and sell a product or service
Reputation: noun – the belief or opinions that are generally held by someone or something.
In the business sense, reputation is the collective representation of multiple customers’ image of a company built up over time. 68% of consumers say positive reviews make them trust a local business more. Considering these numbers, which are on the rise every day, managing your business’s online reputation should be an important part of your marketing mix.
In the realm of online marketing a business’s website is the backbone to every incoming request for information or conversion. Whether it's a referral from Google search, social media, online advertising, etc., the core fundamentals of a website need to be in place for traffic to convert. With 22 years of experience in the marketing sector, I have learned to always put conversions at the top of the list when developing and implementing design and functionality of a website.
If you’ve ever watched a late-night infomercial, you might remember a man by the name of Ron Popeil. Ron is an American inventor and television personality who often showcased a number of products on his late-night infomercials. Perhaps one of Ron’s most popular catchphrases was “Set it, and forget it,” in reference to his line of rotisserie cookers. The premise is simple. Set the cooker with your meal of choice, and forget about the hassle of cooking until the meal was done. The marketing behind the message is brilliant: let the device do the work for you.
Clicks. Impressions. Click-through-rate. Conversions. Chances are you’ve heard these terms thrown around under the umbrella of “digital marketing.” To those in the industry, these terms are part of our everyday vocabulary. With the majority of people switching from browsing the internet on a desktop or laptop to a mobile device like a smartphone or tablet, digital marketing is quickly becoming the new normal….and there’s a reason why. Digital marketing allows us to provide advertisements and content to high-interest users. Not only can we use digital marketing to target a highly-defined demographic, we can do it at a relatively low price.
We know the Covid-19 pandemic continues to cause unique and unchartered challenges in your business. Whether you're back to business as usual, open with modified hours or offering emergency services only…RSA is here to help you stay in touch with your customers.
At RSA we've entered the phase of learning how to live with Covid-19, both as a company and as a service to our clients. We continue to be open and our staff is working full time, some in the office and others from home. The face-to-face contact is limited but the workforce and customer service is at 100%.
Email continues to be the best way to communicate. For your reference, senior staff emails are listed below
Robert Sharp Agency Principal Email
Stacey Sharp Account Services Email
Tony Dodd Web Development Email
Justin Mather Graphic Design Email
Kandi Cornford Digital Media Email
Jason Ader Video Production Email
Dottie Frasier Accounting Email
Our office phone (605-341-5226 )is answered 8am-5pm M-F. However, if you have cell numbers for any staff member, you are welcome to use them; and you can always contact Robert and Stacey on their cell phones:
We wish you all the best as we continue to weather the storm. Stay well, and let us know if we can be of assistance in any way.