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Posts in Digital Marketing

  • Create engagement with Facebook ads

     January 13, 2023

    Do you want your Facebook ads to generate more sales or leads? Looking for effective advice on how to model your own ads?
    In this article, we’ll discuss and describe some simple steps you can take to get your customers to respond to your ads!

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  • How to grow your business's email list

     May 4, 2022

    Email marketing campaigns are one of the most effective ways to reach existing and new customers. One of the best things about email campaigns is that you are targeting someone who has already shown an interest in your business. For whatever reason they decided to give you their email, meaning they are interested in getting more information about your business or product.

    However, according to a study by MailChimp email blasts have an average open rate of only 22%. This means you not only have to work hard to make your emails unique and stand out, but you also must be constantly working to expand your email list. Think about it this way, the more people who receive your email, the better chance you have of someone resonating with the content. Below you will find five helpful tips for expanding your email list.

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  • Cutting the Crap: Breaking Down Digital Marketing Jargon

     March 31, 2022


    There are few things in life more frustrating than going to the doctor and being bombarded by medical terms that you can’t comprehend. It can be discouraging to leave an appointment feeling like you didn’t get any answers simply because they weren’t explained in a way that makes sense to someone without an M.D. behind their name.

    It is very easy to spot when someone is coming at you with industry-specific jargon. However, when we are talking to someone about our own profession or work, it can be easy to slip into those habits. As marketers, it’s important that we speak to our clients in a way they can understand and comprehend.

    If you’ve ever left a marketing agency feeling like you had no idea what they said, have no fear! In this blog, RSA will break down typical digital marketing jargon to make sure you are in the know for your next meeting!

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  • Is Your Audience Content with Your Content Marketing Strategy?

     February 9, 2022

    It’s widely known that we consume more media content than ever before. From the YouTubers we keep up with religiously to the bloggers who keep us on our toes with the latest tips for skincare routines, mixed media content marketing has become more personalized and niche than we could have ever imagined. It’s in this light that businesses across all sectors are as ambitious as ever to produce content in its various forms to create conversion value for their products and service offerings. However, more times than not, businesses fail to strike an adequate balance between subject matter and applicability to their audience’s real-time needs. To this effect, the content marketing professionals at Robert Sharp & Associates are here to shed light on how your current content strategy may be missing the mark.

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  • How to set up a successful email marketing campaign

     June 14, 2021

    With social media, targeted search ads, video campaigns, and more, it may seem as if email marketing is becoming a thing of the past. But with 269 billion emails being sent every day and growing all the time, email is still an effective way to get your message across to your customer base.

    Creating a successful email marketing campaign encourages recipients to engage with your business, which could lead to more conversions, views, leads, and sales. However, with the influx of messages flooding everyone’s inbox it is imperative that your message stand out against the competition and doesn’t get deleted before it’s even opened. Without a proper strategy for your email marketing campaign, your business could be wasting time and resources creating an email blast that doesn’t generate conversions.
    Below are some tips for setting up a successful email blast that will not only reach your target audience, but also lead to positive engagements:

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  • How the iOS 14 Update Will Change Advertising in 2021

     May 5, 2021

    Apple's iOS 14 software update launched in September 2020, and comes with many new features including the biggest home screen upgrade to date, according to Apple. This upgrade also includes redesigned widgets, an autonomized app library, and App Clips to name a few key features. Maps has also been updated to include cycling directions, and lets you create customized guides. The biggest change that will substantially affect digital marketers and advertisers, are the privacy and location restrictions. With metrics for targeted advertising getting more granular, the concern for privacy is increasing among consumers, especially with the recent and very public breaches of personal information from some well-known organizations.

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  • Google Analytics: What Is It and Why Should You be Using It?

     April 26, 2021

    Google Analytics is a free easy-to-use software that allows you to track how your site is preforming online

    By now everyone and their dog has heard of Google, and probably utilize it daily. On the other hand, the phrase “analytics” might send many running for the hills. But not to worry, Google Analytics is a free, easy-to- use data organization system that allows companies and business owners to track how their site is performing online. And if you, or the company you work for, have a website you should be using Google Analytics.

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  • The Art of Converting: Build and Track Your Marketing and Sales Funnel

     February 26, 2021

    Learn about the phases of the sales and marketing funnel and how to create super fans of your brand.
    Next to having a team of great employees, any business owner will tell you there’s nothing more coveted than having legions of super fans. Delighted customers who sing your brand's praises to anybody willing to listen. But at one point, every single one of those super fans had never even heard of your business before.

    How did they make that journey? What was the process? Which steps were most effective and led to their conversion? What do we need to understand to replicate that journey for more new customers?

    Most folks use the metaphor of a funnel to visually represent this journey. As a digital marketing agency, Robert Sharp & Associates in Rapid City, SD are experts at creating and optimizing the conversion rates of digital marketing and sales funnels, so those will be the primary focus of this article.

    By the end of this blog, you’ll learn about the various layers of a funnel, how to build multiple funnels throughout your business, and how to track actions taken throughout these funnels. Then you can make informed decisions that’ll lead to more sales, more success, and more super fans. Let’s go!

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  • Ad Rates Falling as Families Stay Home

     April 15, 2020

    Businesses across the country are feeling the effects of the COVID-19 Pandemic. Restaurants are changing their business models to curbside and carry-out, stores are changing their shopping policies to follow new guidelines, and others are closing or opening with restricted hours and access. Online ordering and shopping have seen an uptick in recent weeks as families and businesses alike try to find the "new normal."

    With all of these changes, advertising agencies and platforms are seeing changes as well. As more people spend time online, we are seeing the costs of advertising online go down. The Wall Street Journal reports the cost to put an ad in front of 1,000 users on Facebook fell by 15-20% from February to March. YouTube saw a similar decline.

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  • A/B Testing – Make Engaging Digital Ads and Websites for Your Customers

     March 29, 2017

    A/B TestingIf you’ve ever watched a late-night infomercial, you might remember a man by the name of Ron Popeil.  Ron is an American inventor and television personality who often showcased a number of products on his late-night infomercials.  Perhaps one of Ron’s most popular catchphrases was “Set it, and forget it,” in reference to his line of rotisserie cookers.  The premise is simple.  Set the cooker with your meal of choice, and forget about the hassle of cooking until the meal was done.  The marketing behind the message is brilliant: let the device do the work for you.

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