News > Digital Marketing

Why your business website is not generating leads and how to fix it

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Is your business website bringing you business? Are you getting responses on your online forms or people providing you with their emails? If not, your website may be missing some key components that will generate leads.

The point of creating a website for your business is to inform viewers about your products, services, and company values and ultimately convert viewers to customers.
However, just getting someone to visit your website isn’t enough to convert them into a customer. You have to capture their attention, provide them positive user-experiences, and move them down the sales funnel.

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How to shoot high-quality, professional video using your smartphone

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Video content is becoming increasingly popular due to its versatility, virality, and, most importantly, its ability to tell a story and entice an audience. Video is also accessible; anyone with internet access can watch videos. Now, with technology, just about anyone can produce video too.

Technological advances have made it possible for just about anyone to create engaging, professional-grade videos with a tool that you carry in your pocket everyday… your Smartphone. Utilizing your phone to record and produce video content is a great way to save time and money.

It is important to remember that if something isn’t quality it isn’t worth posting, and posting low-quality videos on your organization’s social media pages might be worse than not posting anything at all. Thankfully, our phones give us the ability to record and edit high-quality videos right in the palm of our hand.

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How to set up a successful email marketing campaign

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With social media, targeted search ads, video campaigns, and more, it may seem as if email marketing is becoming a thing of the past. But with 269 billion emails being sent every day and growing all the time, email is still an effective way to get your message across to your customer base.

Creating a successful email marketing campaign encourages recipients to engage with your business, which could lead to more conversions, views, leads, and sales. However, with the influx of messages flooding everyone’s inbox it is imperative that your message stand out against the competition and doesn’t get deleted before it’s even opened. Without a proper strategy for your email marketing campaign, your business could be wasting time and resources creating an email blast that doesn’t generate conversions.
Below are some tips for setting up a successful email blast that will not only reach your target audience, but also lead to positive engagements:

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The top 5 LinkedIn Digital Marketing Mistakes You may be Making and How to Fix Them

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Most people have profiles on Facebook, Twitter and Instagram to showcase their child’s graduation, connect with old friends, or to share what they cooked for dinner last night. However, social media, and specifically LinkedIn, can serve a much larger purpose in helping you achieve your personal professional goals, or increasing the reach of your business.

LinkedIn is a professional networking site that allows you to connect with other professionals in your field, share your resume, and promote your business or organization.

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How the iOS 14 Update Will Change Advertising in 2021

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Apple's iOS 14 software update launched in September 2020, and comes with many new features including the biggest home screen upgrade to date, according to Apple. This upgrade also includes redesigned widgets, an autonomized app library, and App Clips to name a few key features. Maps has also been updated to include cycling directions, and lets you create customized guides. The biggest change that will substantially affect digital marketers and advertisers, are the privacy and location restrictions. With metrics for targeted advertising getting more granular, the concern for privacy is increasing among consumers, especially with the recent and very public breaches of personal information from some well-known organizations.

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Tips For Creating Effective Banner Ads That Will Drive Conversions

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Banner ads are so ingrained into our daily web searches and mindless surfing they have become an integral part of our web browsing experience. However, there was a time before banner ads were placed all over our favorite web pages and social media platforms.

The first banner ad was created in 1994 and appeared on Wired magazine’s website hotwired.com. It was an ad for AT&T focusing on “futuristic technological wonders”. The purpose of the ad was to demonstrate how AT&T could transport people through time and space via the internet. 44% of people who saw the ad actually clicked on it, a novelty percentage compared to the click rate we see on most banner ads today.

Text reads: Have you ever clicked your mouse right here? Then, an arrow indicating the right side of image where text reads: You will.
The first banner ad, as it appeared on hotwired.com in 1994.

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Google Analytics: What Is It and Why Should You be Using It?

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Google Analytics is a free easy-to-use software that allows you to track how your site is preforming online

By now everyone and their dog has heard of Google, and probably utilize it daily. On the other hand, the phrase “analytics” might send many running for the hills. But not to worry, Google Analytics is a free, easy-to- use data organization system that allows companies and business owners to track how their site is performing online. And if you, or the company you work for, have a website you should be using Google Analytics.

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Content Documents Are the Right Way to Send Your Website Content to a Designer

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Follow these simple steps and create an organized content document so your web designer can easily build your website.

The time has come to take your business online. You need a website to help people find you and help sell your product or service. You want a custom website, and you plan to hire a digital marketing agency to create one for you. That should be all you need to know, right? Well, not quite. For the agency to build your perfect website, you’ve got to transfer the information they’ll use to populate the website. Rather than sending dozens of emails or creating wonky layout mockups, skip the headache and forgotten details and prepare a thoroughly planned, beautifully organized content document. 

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Facebook Marketing 101: Basics and Best Practices for Small Business

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Facebook Marketing 101. Basics & Best Practices for Small Business by Robert Sharp & Associates.

It’s nothing new, but somehow there are business owners who do not utilize Facebook as a tool to build their business, despite the potential to benefit significantly from doing so. And certainly, even more business owners aren’t using Facebook to its fullest potential to build their business.

As Facebook evolves and more features are added, it can seem overwhelming to know where to focus your efforts. That said, there are some essentials that every business, no matter their industry, can prioritize to ensure they’re utilizing the world’s largest social media platform to their advantage. Let’s learn more about those essentials so you can accelerate your business growth with Facebook.

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The Art of Converting: Build and Track Your Marketing and Sales Funnel

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Learn about the phases of the sales and marketing funnel and how to create super fans of your brand.
Next to having a team of great employees, any business owner will tell you there’s nothing more coveted than having legions of super fans. Delighted customers who sing your brand's praises to anybody willing to listen. But at one point, every single one of those super fans had never even heard of your business before.

How did they make that journey? What was the process? Which steps were most effective and led to their conversion? What do we need to understand to replicate that journey for more new customers?

Most folks use the metaphor of a funnel to visually represent this journey. As a digital marketing agency, Robert Sharp & Associates in Rapid City, SD are experts at creating and optimizing the conversion rates of digital marketing and sales funnels, so those will be the primary focus of this article.

By the end of this blog, you’ll learn about the various layers of a funnel, how to build multiple funnels throughout your business, and how to track actions taken throughout these funnels. Then you can make informed decisions that’ll lead to more sales, more success, and more super fans. Let’s go!

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Be Mindful with Your Money: Choosing the Right Digital Marketing Agency

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Selecting the best digital marketing agency to hire requires research and indepth analysis of your own business.

At last, all your hard work has paid off. Your latest product or service is complete and ready to be marketed to the world, or at very least, your target audience. But before you reach your moment of zen, you must consult the mighty oracle, Google, and find the people who will ensure your campaign launch is a massive success.

A quick search unveils an overwhelming number of digital marketing agencies willing to take your money, but what that search doesn’t reveal is which agency will give you the best value for that money.

But fear not, because with a little guided research and self-evaluation of your business, you will reach enlightenment, and the digital marketing agency your business should hire will reveal itself!

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Essential Local SEO Tips That’ll Make Sure You Don’t Miss the Boat

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These Local SEO Tips will help make your website optimized to capture searches with local intent.

If you’re a small business owner, then local web traffic is your lifeblood. Roughly 40-60 billion Google searches take place in the US each month, and the intent for 46% of all Google searches are to find local information. So it goes without saying that if your website isn’t optimized to capture searches with local intent, you’re missing the boat… BIG TIME.

So how do you create strong Local SEO? These tips will get you started.

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The Search Is Over: Search Engine Marketing Explained

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Search engine marketing or SEM differs from SEO mainly in that it refers to paid search advertising as opposed to optimizing web content to increase organic rankings.

You started a business. You’ve got a product or service that a segment of the population needs, and you need that segment to find you so they can experience the life-changing benefits of that product or service.

Enter SEM, or Search Engine Marketing- the marketing strategy that’s going to help turn those people into loyal customers and your business into a smashing success. Sounds great, but what is it? How’s it done?

You’re about to find out.

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Social Media Explained: Which Platforms Connect You to Your Audience?

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Social media explained by Robert Sharp and Associates so your social media marketing efforts make maximum impact.

Social media is inescapable. Fifteen years ago, college and high school kids were customizing their homepage background and choosing their favorite theme song for their MySpace pages, or tagging their closest Facebook friends in their first photo album.

Since then, dozens of platforms have come and gone, and billions of users have logged on worldwide to follow their friends, family, favorite brands, media personalities and influencers, all the while sharing and consuming content at an exponential rate.

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Critical SEO Tips to Boost Your Organic Web Traffic in 2021

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These critical SEO Tips from Robert Sharp and Associates will give you a boost in organic web traffic for 2021.

Organic web traffic. Everybody wants it. No matter your business niche, there is nothing more desirable than a top spot in Google’s search engine result pages (SERPs) for your juiciest keywords. According to a 2019 study by Backlinko, the top 3 Google search results get 75.1% of all clicks.

So how do you claim one of these top spots (or ideally, THE top spot) for your chosen keyword(s)?

Unfortunately there’s no magic bullet, but you can start making serious headway by following these critical SEO tips.

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5 Effective Website Design Concepts to Help You Convert in 2021

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Effective Web Design Concepts to Help You Convert in 2021

In the constantly changing landscape of web design, one thing you can count on is concepts continuously evolving to improve the user experience. If you’re planning to build a new website or redesign your current one in 2021, you’re going to need to utilize the latest proven-effective methods in your design to cut through the noise. Check out these 5 effective website design concepts to stimulate your creativity in 2021 so you can capture, convince, and convert your audience.

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Ad Rates Falling as Families Stay Home

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Businesses across the country are feeling the effects of the COVID-19 Pandemic. Restaurants are changing their business models to curbside and carry-out, stores are changing their shopping policies to follow new guidelines, and others are closing or opening with restricted hours and access. Online ordering and shopping have seen an uptick in recent weeks as families and businesses alike try to find the "new normal."

With all of these changes, advertising agencies and platforms are seeing changes as well. As more people spend time online, we are seeing the costs of advertising online go down. The Wall Street Journal reports the cost to put an ad in front of 1,000 users on Facebook fell by 15-20% from February to March. YouTube saw a similar decline.

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Why a Search Engine Optimization Strategy is Critical for Online Success

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With 14,000 new websites going online daily, it’s no wonder why people are becoming increasingly dependent on search engines to find them what they need. There are 3.5 billion Google searches made each day, with people seeking guidance in such everyday matters like finding the perfect spot for lunch to help in making big decisions, like where the best place is to buy a car. And with thousands, and sometimes millions, of results showing up for any given search, many don’t want to go down the rabbit hole by going past the first page of search results.

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Using Digital Videos to Strengthen Your Tourism Marketing Strategy

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Right now, millions of people around the world are sitting in their offices, homes, or local coffee shops, day-dreaming about being somewhere else. Anywhere else. And do you know what a majority of those people are about to do? They’re about to get on their computer, tablet, or smartphone, and start watching videos related to travel and tourism. They are on Google and Bing, searching for destinations. What’s the majority?

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How to Grow Your Business Through Reviews

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You have probably heard about how critical reviews are in growing your business, but why are they so important and how can acquiring them be easily integrated into your marketing plan? There are numerous reasons why reviews are becoming increasingly more important, as well as simple ways you can drive more of your customer base into leaving them. Let’s start with why you should care about generating reviews for your company.

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How Can You Improve Your Keyword Search Results?

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improve your keyword search results with seo
Improving your keyword search results is something that almost any business can take advantage of with the right tools and a little bit of beginner’s SEO knowledge. However in most industries, an expert’s SEO opinion is what you’ll need to really climb the ranks.

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How to create a website landing page that is ready to convert

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Website Landing Page Development

First and foremost, it’s important to understand what a landing page is before we go into depth about how to create one that is ready to convert. A landing page is a page visitors land on after clicking an ad or a link. Sometimes a landing page is different than any other page on your website and sometimes not found in your website’s navigation. When running paid ads, like through Google AdWords, landing pages are used to push visitors to complete an action such as a purchase. Each landing page should be related to the type of ad it is linked to. For example, if you’re ad is trying to get the visitor to purchase a watch, then your landing page should be about buying watches.

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Optimizing your Website for Voice Search

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As of 2018, 52.2 percent of all website traffic in the world was generated through smart phones. What that means is that your customers are more and more likely to find your business by using their smart phone. According to ComScore, around 20 percent of all mobile searches are done by voice, with this number likely to increase to 50 percent by 2020.

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Cover Videos for Your Business Facebook Page

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facebook likes
In the early part of 2017, Facebook started rolling out a new feature for business pages. Business pages are now able to use a cover video, instead of just a static cover photo. Since Facebook’s algorithm focuses on engagement, and the popularity of online video content is steadily increasing, this feature provides businesses with a new opportunity for their digital marketing strategy. The change was gradual, so not all business pages saw the video feature immediately. It took some time, but by the end of the 2017, all pages had the video cover feature.

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Facebook is Changing, and So Should Your Strategy

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Facebook marketing updated strategies
Thursday night
Facebook announced changes to its News Feed algorithms. While these changes are good for users, they could be challenging for businesses who don't take note and change their strategies. Here at RSA, we are always watching and learning, changing and making ourselves better. We want to assure our current and future customers that we are watching these changes on Facebook, learning what it means for our strategies, changing our strategies, and making them better.

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