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Posts for February 2017

  • Cutting Through the Digital Marketing Jargon: Terms to Ask Your Marketing Agency

     February 21, 2017

    Clicks. Impressions. Click-through-rate. Conversions. Chances are you’ve heard these terms thrown around under the umbrella of “digital marketing.”  To those in the industry, these terms are part of our everyday vocabulary.  With the majority of people switching from browsing the internet on a desktop or laptop to a mobile device like a smartphone or tablet, digital marketing is quickly becoming the new normal….and there’s a reason why.  Digital marketing allows us to provide advertisements and content to high-interest users.  Not only can we use digital marketing to target a highly-defined demographic, we can do it at a relatively low price.

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