Why a Search Engine Optimization Strategy is Critical for Online Success
With 14,000 new websites going online daily, it’s no wonder why people are becoming increasingly dependent on search engines to find them what they need. There are 3.5 billion Google searches made each day, with people seeking guidance in such everyday matters like finding the perfect spot for lunch to help in making big decisions, like where the best place is to buy a car. And with thousands, and sometimes millions, of results showing up for any given search, many don’t want to go down the rabbit hole by going past the first page of search results.
In fact, 67% of users choose only one of the first five results. So, how can you ensure that your business reaches, and stays at, one of those coveted positions? The best way is to utilize a strategy developed by an expert who understands search engine optimization (SEO) and stays current on the ever-changing world of the Internet.
There is no cookie-cutter way to get to the top of the search engine results, and it can take months of implementation of a sound strategy to get there. Making sure each website page contains the right keywords simply isn’t enough to stay on top; there are many factors that search engines take into consideration when determining how useful a website is. Measures should be in place that allow your website to be properly indexed, as well as helpful, engaging content that keeps people coming back for more.
Search engines are continuously being programmed to seek out the most content-rich websites that will give the user the information they need while providing an overall pleasing experience, including a short page load time and dependable security during their visit. Search engines are not static systems, and guidelines change constantly. That means that your website will also need to evolve over time to continue to meet search engines’ standards. Getting your website to the top of search results is not a “set it and forget it” type of process, and tweaks to your strategy will need to be made along the way.
The best way to know if your efforts are making a difference is to monitor the organic traffic to your website. Organic traffic refers to the amount of people that visited your website after conducting a search on a search engine such as Google or Bing. Ideally, this source of traffic would be one of your largest. If you notice very little organic traffic to your website, it can indicate that there are flaws in your website’s SEO which require changes to correct.
Need help getting your company’s website to the top?
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Our team stays up-to-date on the latest industry trends and spends the time to get to know your business in order to maximize your website’s potential.
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