What We Know


Meet Our Google Certified Digital Experts: Kandi, Riley, and Vincent

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In the ever-evolving digital landscape, having a proficient and knowledgeable team by your side is crucial for achieving online success. Allow us to introduce you to our three digital strategists: Kandi, Riley, and Vincent. Each of them is Google certified in both Adwords and Analytics, ensuring that you are in capable hands when seeking their assistance. 

Sandra McLain – Big Thunder Gold Mine
“In the years I have worked with this agency I have found the staff to be most helpful with everything I have asked. Their knowledge is outstanding. I am not a tech but find their help to be over the top. Customer service is truly an art for their company. Their communication and follow through outstanding.”

Brian Spire – South Dakota Senior Insurance Agency
“RSA is fantastic to work with! They do a great job getting traffic to my website.”

Cyndi Fisher – Pudgy Fingers
“I have just begun my journey with RSA. I appreciate their professional work and their willingness to work with me to create my vision. They respect my decisions and are willing to go beyond an average 9-5 day to complete projects while matching a variety of schedules of those involved. The investment of time and dedication to build a successful business is demanding. Because of the team at RSA, I am confident to work side by side with them knowing my vision will continue to come alive and continue to grow.”

Google Analytics

In our Digital Department, Kandi, Riley and Vincent possess a knowledge for numbers and a deep understanding of Google Analytics. Their journey in the digital realm begins with deciphering consumer behavior and optimizing online performance. Being Google Analytics certified experts, they effortlessly dive into your website's data, extracting valuable insights.

With the transition of Google Analytics from Universal Analytics to Google Analytics 4, you can be confident that RSA's digital marketing team is fully adept at comprehending the new program. This ensures their capability to assist you in effectively monitoring your online presence via your website. Unlike Universal Analytics which relied on sessions and pageviews, Google Analytics 4 operates on events and parameters. While both methods gather and tally data, the reporting outcomes differ.

For instance, in Google Analytics 4, all interactions are recorded as events, offering advantages such as automated tracking of outbound link clicks and file downloads, along with certain limitations. Moreover, the process of setting up conversion tracking has undergone significant changes. While Universal Analytics featured multiple conversion types known as "goals," Google Analytics 4 focuses solely on events as markers of conversions. This means the traditional goals based on pages per session or session duration are no longer present.

Whether you need assistance with tracking conversion rates, understanding user behavior, or making data-driven decisions, these individuals are the go-to people for all your analytical needs. Their exceptional ability to unravel complex data sets empowers our clients to identify growth opportunities and optimize their online presence. 

Google AdWords

In the world of online advertising, Kandi, Riley and Vincent can work wonders with Google Ads. Google Ads certification is a testament to their expertise in creating and managing successful pay-per-click (PPC) campaigns. With a keen eye for detail and a creative flair, they are all capable of crafting compelling ad copy that resonate with the target audience along with our graphic designers.  The distinction between pay-per-click (PPC) marketing and organic search marketing revolves around time. Organic marketing often requires several months to manifest results, as it involves building authority, securing higher rankings, and generating website traffic over time. On the other hand, PPC marketing can yield quicker outcomes in the short term, ranging from days to a few weeks. Employing both strategies can yield exceptional outcomes for your business.

To facilitate a clearer understanding, let's differentiate between conversions and impressions (or Ad views). Ad views represent the number of times a potential customer has seen your advertisement. Conversions, on the other hand, correspond to the desired actions performed by users, such as filling out a contact form or making a purchase. From conducting thorough keyword research to optimizing ad placements, they will ensure that your advertising budget is utilized effectively, yielding maximum ROI. They will continuously monitor and fine-tune campaigns, keeping your brand visible and competitive in the digital arena. 

Another skill this group can apply you with is Geotargeting, a strategy that improves outreach by sending relevant messages to specific audiences in different regions. With their expertise, they'll guide you through implementing geotargeting in your marketing campaigns. You'll gain insights on best practices, tools, and data sources to reach the right people at the right time, boosting conversion rates and ROI (Return on Investment).

SEO (Search Engine Optimization)

When it comes to search engine optimization (SEO), their commitment is the driving force behind your website's success. Their Google certification demonstrates an in-depth understanding of on-page and off-page optimization techniques. They stay ahead of the curve, keeping track of the latest SEO trends and algorithms. 

Is your current company generating original content, or are they simply repurposing ideas from similar businesses? At RSA Kandi, Riley, and Vincent, they excel in creating uniquely engaging content tailored to seamlessly align with your company and brand. Through our Digital Department, we specialize in developing high-quality backlinks that enhance your website's organic traffic and elevate its rankings on pertinent keywords. Our expertise guarantees heightened online visibility and authority, resulting in amplified brand exposure and a surge in opportunities.

The Power of Teamwork

While each member of our digital trio is formidable individually, the real magic happens when they collaborate. Kandi, Riley, and Vincent can collaborate their talents to develop comprehensive digital strategies tailored to your unique business goals. Their combined expertise amplifies the impact of your online efforts, resulting in measurable success.

Not only do they excel in technical abilities and provide exceptional customer service, but the real advantage lies in their local presence! How often do you come across companies, or perhaps you're one of them, that need to outsource their digital marketing needs to someone outside of South Dakota? The greatest benefit of working with them is their proximity - just a phone call, email, or a short ten-minute drive away. This means they are always here, readily available, and eager to assist whenever you require their support. Their local accessibility ensures convenience and prompt assistance, making them the ideal partner for your digital marketing endeavors.

If you're ready to embark on a transformative digital journey, reach out to our talented trio today. Let Kandi, Riley, and Vincent unlock the full potential of your digital ventures, leading your business toward a brighter and more prosperous future. Call us today! (605)-341-5226.

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