How to Grow Your Business Through Reviews

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You have probably heard about how critical reviews are in growing your business, but why are they so important and how can acquiring them be easily integrated into your marketing plan? There are numerous reasons why reviews are becoming increasingly more important, as well as simple ways you can drive more of your customer base into leaving them. Let’s start with why you should care about generating reviews for your company.

Reviews are a form of word-of-mouth advertising. Studies show 91% of people use online reviews to help them make buying decisions, and 84% of them say they trust online reviews as much as personal recommendations. And those that don’t offer online shopping aren’t exempt from this trend – people read online reviews before choosing a restaurant, hotel, making vacation plans, and much more.

In addition to influencing the decisions of possible customers researching your business, reviews influence your online search rankings. Google uses the reviews you have on Google, Facebook, and Yelp to help determine how high it will rank you in search results. The more good reviews you have, the better your website will be ranked.

Now for the important part - how do you use those reviews to your advantage? Online reviews are the modern world’s version of referrals, so highlight the great reviews you receive on your website, social media platforms and elsewhere in your marketing strategies! People will always trust what is said about you more than what is said by you, so let them know what people are saying.  Check out the TV spot we created for Rushmore Compounding using comments and reviews from their own customers.

You have the why and the how, now go forth and do! Start monitoring your online reviews, ask your customers to review your business, and use those reviews to your advantage. If you need help gathering or monitoring reviews, our Digital Marketing department can assist you with a reputation management plan that is customized for your company. Once your business has gathered some great reviews, our media and production teams can help you create the strategy and assets you need to take advantage of your reviews and turn them into new customers. Contact us today to see how we can help

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We know the Covid-19 pandemic continues to cause unique and unchartered challenges in your business. Whether you're back to business as usual, open with modified hours or offering emergency services only…RSA is here to help you stay in touch with your customers.

At RSA we've entered the phase of learning how to live with Covid-19, both as a company and as a service to our clients.  We continue to be open and our staff is working full time, some in the office and others from home.  The face-to-face contact is limited but the workforce and customer service is at 100%.

Email continues to be the best way to communicate. For your reference, senior staff emails are listed below

Robert Sharp Agency Principal Email

Stacey Sharp Account Services Email

Tony Dodd Web Development Email

Justin Mather Graphic Design Email

Kandi Cornford Digital Media Email

Jason Ader Video Production Email

Dottie Frasier Accounting Email

Our office phone (605-341-5226 )is answered 8am-5pm M-F. However, if you have cell numbers for any staff member, you are welcome to use them; and you can always contact Robert and Stacey on their cell phones:

Robert 605-390-7390

Stacey 605-431-4898

We wish you all the best as we continue to weather the storm. Stay well, and let us know if we can be of assistance in any way.

Kindest regards,

Robert and Stacey

and your friends at Robert Sharp & Associates