– By #RSA
You have probably heard about how critical reviews are in growing your business, but why are they so important and how can acquiring them be easily integrated into your marketing plan? There are numerous reasons why reviews are becoming increasingly more important, as well as simple ways you can drive more of your customer base into leaving them. Let’s start with why you should care about generating reviews for your company.
Reviews are a form of word-of-mouth advertising. Studies show 91% of people use online reviews to help them make buying decisions, and 84% of them say they trust online reviews as much as personal recommendations. And those that don’t offer online shopping aren’t exempt from this trend – people read online reviews before choosing a restaurant, hotel, making vacation plans, and much more.
In addition to influencing the decisions of possible customers researching your business, reviews influence your online search rankings. Google uses the reviews you have on Google, Facebook, and Yelp to help determine how high it will rank you in search results. The more good reviews you have, the better your website will be ranked.
Now for the important part - how do you use those reviews to your advantage? Online reviews are the modern world’s version of referrals, so highlight the great reviews you receive on your website, social media platforms and elsewhere in your marketing strategies! People will always trust what is said about you more than what is said by you, so let them know what people are saying. Check out the TV spot we created for Rushmore Compounding using comments and reviews from their own customers.
You have the why and the how, now go forth and do! Start monitoring your online reviews, ask your customers to review your business, and use those reviews to your advantage. If you need help gathering or monitoring reviews, our Digital Marketing department can assist you with a reputation management plan that is customized for your company. Once your business has gathered some great reviews, our media and production teams can help you create the strategy and assets you need to take advantage of your reviews and turn them into new customers. Contact us today to see how we can help