The Central States Fair 2016 theme followed the election with “Vote for Fun” so we wanted to create a campaign surrounding that theme. We ran numerous contests leading up to the fair where people voted for their favorite fair food, fair ride, fair event, concert, etc. to encourage engagement. Using a third party app called WooBox and hosting it through Facebook, this campaign was all social. Social media is a big part of digital media and can help generate a lot of awareness for events and businesses.
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