[When asked to write a post for the RSA blog I thought, hey I'm not a writer - and what was I even going to write about? Think Justin....think! Then it happened, my WDT intern Pierre (his name has been changed to protect his innocence) walked in and said "what's goin’ on?" And just like that I had a topic. I tried to get Pierre to write this, but he's lazy and doesn't prioritize very well. You know, he puts school and his job before his internship. Silly intern. Anyway, here's my masterpiece…]
Don't forget my coffee
We love us some interns!
Each year many brave souls apply for various internship positions here at Robert Sharp & Associates, and each year we select a few candidates who show us they want to learn and are excited about what they can do. When they show up for work, we show them what an ad agency is all about: sex, drugs and Facebook!
An internship at RSA starts with you getting me coffee and a Taco John’s breakfast burrito (relax, I’ll pay every third time) and ends with …Read more »
As self-professed social media junkies, we have a pretty robust obsession with keeping tabs on what’s happening right now in all facets of the marketing world. We constantly have our eyes peeled for info about emerging technologies, new platforms, and most importantly, innovative campaigns that mix it up in new ways.
Take, for example, some of the inspiring (or at least creative) work we’ve been passing around the office this week: …Read more »
Have you ever thought to yourself, ‘whoa, that has got to be one of the worst jobs’. Maybe you were walking down the street and had a little pity on the poor ‘jo’ that had to spend his day analyzing smells emanating from the local locker room. This summer (it’s over – boo, hiss) we started working on a series of commercials for Western Dakota Tech based on the creative notion – what kind of jobs would you just hate to be stuck in? …Read more »
As the competition for attracting viewers to your web site intensifies, the questions of where to go from here keep coming. Today I am sharing my thoughts about the addition of web video to your web site.
In the audio below, I cover some basic questions that you need to consider before making a decision about web video, and talk about the age-old question of costs. While the discussion will continue in-depth in the weeks to come, this first clip should help you begin the decision-making process with some easy-to-understand fundamentals and historical perspective.
It’s often said that if a picture is worth a thousand words, video is worth a million, as it has to power to relate emotional value that is unprecedented.
Recently, our video team had the opportunity to work with the Volunteers of America-Dakota to create a video that tells the ‘day in the life’ story of staff from this non-profit organization.
Have you seen it? Youtube has opened up a fun little feature to its members. It’s called Annotations.
Remember watching VH1 back around 1996-2000 when they had ‘Pop-up’ video? It was the biggest thing going for a little while. Basically, VH1 would take music videos from all genres and play them with fun little pop-up cartoon bubbles that showed funny little comments like trivia, wardrobe style comments (or lack thereof), and mocking the plot of the video. It was always very entertaining, sort of like a music video ‘roast’.
In June of 2008, Youtube started playing with the idea of Annotation, based on the same concept as pop-up bubbles except these are INTERACTIVE (if you want). Users who uploaded videos have the ability add pop-up bubbles or invisible ‘hot spots’ to their youtube videos on their youtube channel. Why is this a big deal? It’s INTERACTIVE! Users can create hotlinks from their video to other videos in their archive or elsewhere on Youtube. …Read more »
As my final comment on the South Dakota Tourism Conference -I saw fantastic potential for 2009. The mainstay will be to continue building our tourism network of friends via social networks on the internet. Here are a few testimonials on how the State of South Dakota is using different partner programs to promote opportunity for all tourism-based businesses in South Dakota:
The term ‘video’ once meant that my techy uncle Bernard was coming with his VHS recorder to ‘document’ my birthday…the world of video has exploded since those early days of watching “America’s Funniest Home Videos” on television, to millions of people uploading their videos to video sharing websites like Youtube.com.
This is where the true beauty of modern technology comes in…people begin talking, sharing what they see with other users and the video spreads…like a virus, hence the term ‘viral marketing’.
Have you seen it? Youtube has opened up a fun little feature to its members. It’s called Annotations.
The term ‘video’ once meant that my techy uncle Bernard was coming with his VHS recorder to ‘document’ my birthday…the world of video has exploded since those early days of watching “America’s Funniest Home Videos” on television, to millions of people uploading their videos to 
