As self-professed social media junkies, we have a pretty robust obsession with keeping tabs on what’s happening right now in all facets of the marketing world. We constantly have our eyes peeled for info about emerging technologies, new platforms, and most importantly, innovative campaigns that mix it up in new ways.
Take, for example, some of the inspiring (or at least creative) work we’ve been passing around the office this week: …Read more »
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In a brilliant and entertaining blend of traditional advertising and social media, Old Spice simply nails it here. With a traditional TV spot posted on Youtube, they simply monitored comments on the video, as well as on Facebook and Twitter, and then shot and posted video responses to some of them.
Simply amazing. This has got to be the first time in a long time any advertising, by itself, has made me want to purchase a product!
And they’re still doing it. Prepare to waste your afternoon…
Last week, as Rapid City was pounded with rain, snow, and blistering winds (in early May, no less), our fearless leader ventured south to attend the Alliance of Marketing Communications Agencies conference in West Palm Beach.
Lady Gaga recycles...and uses genius product placement.
While Robert didn’t bring back sunshine or “I swam with dolphins” t-shirts for the worker bees, he did gift us with some conference nuggets that we’d love to share.
Takeaway #1: kids are smart.
Today’s tweens have grown up in the world of 24/7 advertising, where everything from their underpants to their morning cereal is a blatant advertisement for a movie superhero, cartoon character, or up-and-coming pop star. Tweens are exposed to so many messages in any given day that they’ve learned to tune out the noise, skipping commercials and ignoring movie previews altogether. So what’s a marketer to do? …Read more »
[In this guest post, Tracy Mailloux points out a trend in advertising he noticed while on his Great Education Adventure, and is kind enough to share some insight with us. Thanks, Tracy! ]
Interactive TV ad
Traditional TV isn’t dead… yet. It is, however, on a respirator, and the priest has been called in for last rites.
Digital TV, on the other hand, is very much alive. Although in it’s infancy, it is growing at a rapid pace–its steroid of choice: advertising.
Now I know what you are thinking, “there’s nothing new about advertising on TV.” True, advertising has been around ever since cavemen could sketch on rock walls. But with the digital revolution in TV, advertising is becoming more and more interactive and engaging, which is a new thing for ads. …Read more »
Whenever I sit down to go through ideas for blog posts, I inevitably think of a few that sound great, only to realize hey, we already wrote that one. A lot of the things we wrote about last year are still relevant even now – maybe more so.
Looking back through our logs, it’s no surprise to find some content was more popular than others. After all, we’re still experimenting to find the sort of thing you, our readers, find most useful.
To make sure you didn’t miss any of the good ones from last year, here’s a short list of our most viewed posts from 2009.
Have you ever thought to yourself, ‘whoa, that has got to be one of the worst jobs’. Maybe you were walking down the street and had a little pity on the poor ‘jo’ that had to spend his day analyzing smells emanating from the local locker room. This summer (it’s over – boo, hiss) we started working on a series of commercials for Western Dakota Tech based on the creative notion – what kind of jobs would you just hate to be stuck in? …Read more »
As the competition for attracting viewers to your web site intensifies, the questions of where to go from here keep coming. Today I am sharing my thoughts about the addition of web video to your web site.
In the audio below, I cover some basic questions that you need to consider before making a decision about web video, and talk about the age-old question of costs. While the discussion will continue in-depth in the weeks to come, this first clip should help you begin the decision-making process with some easy-to-understand fundamentals and historical perspective.
It’s often said that if a picture is worth a thousand words, video is worth a million, as it has to power to relate emotional value that is unprecedented.
Recently, our video team had the opportunity to work with the Volunteers of America-Dakota to create a video that tells the ‘day in the life’ story of staff from this non-profit organization.
Have you seen it? Youtube has opened up a fun little feature to its members. It’s called Annotations.
Remember watching VH1 back around 1996-2000 when they had ‘Pop-up’ video? It was the biggest thing going for a little while. Basically, VH1 would take music videos from all genres and play them with fun little pop-up cartoon bubbles that showed funny little comments like trivia, wardrobe style comments (or lack thereof), and mocking the plot of the video. It was always very entertaining, sort of like a music video ‘roast’.
In June of 2008, Youtube started playing with the idea of Annotation, based on the same concept as pop-up bubbles except these are INTERACTIVE (if you want). Users who uploaded videos have the ability add pop-up bubbles or invisible ‘hot spots’ to their youtube videos on their youtube channel. Why is this a big deal? It’s INTERACTIVE! Users can create hotlinks from their video to other videos in their archive or elsewhere on Youtube. …Read more »
Have you seen it? Youtube has opened up a fun little feature to its members. It’s called Annotations.
