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Whenever I sit down to go through ideas for blog posts, I inevitably think of a few that sound great, only to realize hey, we already wrote that one. A lot of the things we wrote about last year are still relevant even now – maybe more so.
Looking back through our logs, it’s no surprise to find some content was more popular than others. After all, we’re still experimenting to find the sort of thing you, our readers, find most useful.
To make sure you didn’t miss any of the good ones from last year, here’s a short list of our most viewed posts from 2009.
Have you ever thought to yourself, ‘whoa, that has got to be one of the worst jobs’. Maybe you were walking down the street and had a little pity on the poor ‘jo’ that had to spend his day analyzing smells emanating from the local locker room. This summer (it’s over – boo, hiss) we started working on a series of commercials for Western Dakota Tech based on the creative notion – what kind of jobs would you just hate to be stuck in? …Read more »
As the competition for attracting viewers to your web site intensifies, the questions of where to go from here keep coming. Today I am sharing my thoughts about the addition of web video to your web site.
In the audio below, I cover some basic questions that you need to consider before making a decision about web video, and talk about the age-old question of costs. While the discussion will continue in-depth in the weeks to come, this first clip should help you begin the decision-making process with some easy-to-understand fundamentals and historical perspective.
It’s often said that if a picture is worth a thousand words, video is worth a million, as it has to power to relate emotional value that is unprecedented.
Recently, our video team had the opportunity to work with the Volunteers of America-Dakota to create a video that tells the ‘day in the life’ story of staff from this non-profit organization.
Have you seen it? Youtube has opened up a fun little feature to its members. It’s called Annotations.
Remember watching VH1 back around 1996-2000 when they had ‘Pop-up’ video? It was the biggest thing going for a little while. Basically, VH1 would take music videos from all genres and play them with fun little pop-up cartoon bubbles that showed funny little comments like trivia, wardrobe style comments (or lack thereof), and mocking the plot of the video. It was always very entertaining, sort of like a music video ‘roast’.
In June of 2008, Youtube started playing with the idea of Annotation, based on the same concept as pop-up bubbles except these are INTERACTIVE (if you want). Users who uploaded videos have the ability add pop-up bubbles or invisible ‘hot spots’ to their youtube videos on their youtube channel. Why is this a big deal? It’s INTERACTIVE! Users can create hotlinks from their video to other videos in their archive or elsewhere on Youtube. …Read more »
No. It is not so. *sighs of relief* The advertising world is changing, though – and rightly so.
Advertising is not dead; it just needs to be less of a one-sided conversation and become a more social dialogue with the consumer. (Sorry Kyle, I’ve got to say consumer to go along with her shirt.) As long as there is such a thing as competitive business, advertising and marketing will continue to live, ever flourishing in the perpetual evolutionary dance that is society…or something like that.
And the digital TV conversion saga continues. On Wednesday (Jan. 28), the House defeated the bill to delay the big switch. But the Associated Press states that the “battle over a delay may not be over, with some predicting the House will take up the measure again next week.” If you’re hungry for a complete update on the situation, check out the above referenced article.
(Original Post)
The Big Buzz in the TV world is that, come February 17th, all full-power broadcast stations in the United States are to stop transmitting on analog airwaves and begin broadcasting in digital only.
www.dtv2009.gov
However, Senate voted yesterday, January 26th, to delay the big switch for nearly four months. The new deadline: June 12th.
So why the big delay? The answer, Digital Converter Boxes, or the lack there of. For awhile you couldn’t find them anywhere (not even in a back alley of New York). To multiply the problem, many of the government issued coupons expired while the consumer waited on more converter boxes to arrive. So now the consumers are yet again requesting coupons. Currently there are about 2.5 million Americans waiting on government issued coupons ($40) to offset the cost of converter boxes. The government …Read more »
As my final comment on the South Dakota Tourism Conference -I saw fantastic potential for 2009. The mainstay will be to continue building our tourism network of friends via social networks on the internet. Here are a few testimonials on how the State of South Dakota is using different partner programs to promote opportunity for all tourism-based businesses in South Dakota:
The term ‘video’ once meant that my techy uncle Bernard was coming with his VHS recorder to ‘document’ my birthday…the world of video has exploded since those early days of watching “America’s Funniest Home Videos” on television, to millions of people uploading their videos to video sharing websites like Youtube.com.
This is where the true beauty of modern technology comes in…people begin talking, sharing what they see with other users and the video spreads…like a virus, hence the term ‘viral marketing’.
Have you seen it? Youtube has opened up a fun little feature to its members. It’s called Annotations.
The term ‘video’ once meant that my techy uncle Bernard was coming with his VHS recorder to ‘document’ my birthday…the world of video has exploded since those early days of watching “America’s Funniest Home Videos” on television, to millions of people uploading their videos to 
