By Kyle McCabe | July 21, 2009

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This is your website (credit: machity)

An old, rickety car slowly pulled into the car dealership lot and parked. It belched black smoke as the clunky engine finally backfired and gave up. A man got out of the car and strolled into the office. The salesman met him there, asking if he could be of any assistance.

The conversation went something like this:

Salesman: “Hi, how are you doing? What can I help you with?”

Customer: “I need a new car.”

S: “Ah, I see! Well you’ve come to the right place. We have plenty of cars on the lot, and can order anything you might want that we don’t already have. Any idea what you’re looking for?”

C: “Yes, you see I am a salesman myself, and I spend a lot of time driving to see customers and prospects. But my car is rather old, and the engine barely works. In fact, I can only drive in first gear!”

S: “Wow! I bet that makes it hard to visit many customers in a day. Can I interest you in this brand new Complete Car? It’s well-rounded with a great engine, good looks, comfortable interior, and will certainly connect you with your customers.” …Read more »

By tscheich | April 9, 2009

Google search

Not long ago, as a business owner, you merely needed to have a website to establish your online presence. In many cases, this meant the company website was a glorified brochure – customers were directed to the website by the salesperson or through traditional media. Customers didn’t just “find” you, you broadcasted your message to them through traditional media, and the website supplemented the sales pitch.

Flash forward a few years…if someone has a question, they “google” it. Today we “google” products, services, people, places, and what ever else we want to know more about – yeah, Google not only introduced a whole new vocabulary, but a whole new concept for searching and making decisions. …Read more »