Splash Central

Splash Central Waterpark in Huron, SD opened their doors again in 2021 after being closed for the 2020 season. RSA worked with them to create a new slogan and ad theme to update their graphics for the 2021 season. The new ads were used on both social and display ad campaigns, as well as running a YouTube video campaign. Ads targeted families in Huron, as well as families across eastern South Dakota, encouraging them to visit Splash Central Waterpark and Huron during their summer travels. In total, the ad campaigns sent over 10,000 visitors to the Splash Central website, increasing traffic to the website by 17% over 2019.

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