What We Know

As consumers, we’ve grown accustomed to looking forward to and eagerly anticipating the once yearly occasions that bring joy to our lives and fill our souls with knowledge and oh-so-sweet memories. For many, it’s the notification that your yearly Spotify Wrapped is ready, or the Super Bowl, Grammy’s or what have you, but for us social media marketers, we eagerly anticipate Hootsuite’s annual report on forthcoming social media marketing trends. To this effect, one can only imagine the excitement that filled the RSA conference room when our digital marketing and web development teams came together to reflect on the past year and look forward to another amazing year in 2022 alongside Hootsuite.

When you are searching for a new restaurant to try or a new product to buy, what influences your decision? Is it the pictures on the website and the product descriptions? Or is it the reviews left by other customers who’ve tried the product?

Most people would say the latter. Customer reviews are extremely impactful in the buying decisions of consumers. People are more apt to trust the words of other people in their position, than what they are hearing directly from a business.

This is why putting and upholding a reputation management plan is extremely important.  Reputation Management is not only a way to improve your company’s public opinion, but it’s also a way to showcase that you care about your customers and their insight.

In this blog, RSA will dive into the importance of Reputation Management and share some easy ways you can maintain a comprehensive Reputation Management plan.

Being centrally located in the beautiful Black Hills, where tourism is a key industry, Robert Sharp & Associates frequently works with seasonal clients. From restaurants to tourist attractions, to retail stores, many of our clients only operate during the peak summer months when vacationers are flooding the area.

However, as marketing experts, we understand that online marketing during the off-season is just as important to your business success as marketing during peak months. Just because your business may be only open 3-4 months out of the year doesn’t mean you want to be put on the backburner during the rest of the year. Utilizing social media and digital advertisements are great ways to create top-of-mind awareness, build relationships with your patrons, and make you stand out amongst the competition.

In fact, while many seasonal businesses stop their marketing efforts in the off-season to save money, this may be one of the best ways to engage with your audience and build your customer base.

In this blog, RSA will dive into marketing online in the off-season, how to do it, and how it will benefit your seasonal business. 

Apple users around the world wait patiently for the newest software update like kids wait to open presents on Christmas morning. With changes to layout, functionality, and a slew of new, fun features, it’s always exciting to see what the newest ios update will hold.

Apple recently released their ios 15 update with a variety of new features users are buzzing about. One of the biggest updates to come with the new software system is changes to FaceTime. With spatial audio, and portrait mode now available on FaceTime calls, connecting with those who are far away feels more natural than ever. In addition, users can now use SharePlay to listen to songs together, watch their favorite show at the same time, and even share their screen to view things in sync. The new Spotlight feature allows users to locate text and handwriting in photos that can be copied in addition to being able to search photos by location, people, scenes, or objects.

While all these features are fun and exciting to Apple users, marketers aren’t as excited about the new ios 15 update. With new mail privacy features, email marketing has become harder to track and is leaving advertising agencies looking for new ways to connect with their audience.

As a small, locally-owned business ourselves, Robert Sharp & Associates understands the immense time that goes into planning and hosting a successful event. We work with clients all throughout the year to help plan events such as the Central States Fair, Heart Ball, The South Dakota State Fair, and most recently added to our roster Patriot Day.

At RSA, we want each and every one of our clients to be successful, and we go above and beyond to do everything in our power to make sure that happens. So, when RSA was approached by the City of Box Elder to sponsor their upcoming Patriot Day celebration, our CEO Robert Sharp had an idea. Instead of becoming a paid sponsor of their event, RSA decided that we would help them market Patriot Day to the public. Our agency has a long-term relationship with the City of Box Elder and has worked with them on many projects. To us, this was a way to not only help support a wonderful event, but also build an even stronger relationship with our client.