What We Know

Apple users around the world wait patiently for the newest software update like kids wait to open presents on Christmas morning. With changes to layout, functionality, and a slew of new, fun features, it’s always exciting to see what the newest ios update will hold.

Apple recently released their ios 15 update with a variety of new features users are buzzing about. One of the biggest updates to come with the new software system is changes to FaceTime. With spatial audio, and portrait mode now available on FaceTime calls, connecting with those who are far away feels more natural than ever. In addition, users can now use SharePlay to listen to songs together, watch their favorite show at the same time, and even share their screen to view things in sync. The new Spotlight feature allows users to locate text and handwriting in photos that can be copied in addition to being able to search photos by location, people, scenes, or objects.

While all these features are fun and exciting to Apple users, marketers aren’t as excited about the new ios 15 update. With new mail privacy features, email marketing has become harder to track and is leaving advertising agencies looking for new ways to connect with their audience.

As a small, locally-owned business ourselves, Robert Sharp & Associates understands the immense time that goes into planning and hosting a successful event. We work with clients all throughout the year to help plan events such as the Central States Fair, Heart Ball, The South Dakota State Fair, and most recently added to our roster Patriot Day.

At RSA, we want each and every one of our clients to be successful, and we go above and beyond to do everything in our power to make sure that happens. So, when RSA was approached by the City of Box Elder to sponsor their upcoming Patriot Day celebration, our CEO Robert Sharp had an idea. Instead of becoming a paid sponsor of their event, RSA decided that we would help them market Patriot Day to the public. Our agency has a long-term relationship with the City of Box Elder and has worked with them on many projects. To us, this was a way to not only help support a wonderful event, but also build an even stronger relationship with our client.

When you hear the word brand what do you think of? For many, we might think of some of our favorite brands:  Nike, Starbucks, Apple, and more. But what is it about these popular companies that make them instantly pop into our heads when we hear the word “brand”? It’s because of something called brand value, or the worth of a brand to a consumer. All of these companies have created brands that are unforgettable and instantly recognizable.

So what is branding and why is it important for your business? Boiled down, branding encompasses everything your business is and how your customers perceive you. Without a definitive brand, you aren’t leaving a mark on your customers and you can’t accurately showcase what your company is about.

So, how do you create a brand that is both memorable, and showcases your company the way you want it to? Well, that’s what we’re here for!

Our team of marketing experts is sharing our tips on how to make your company go from bland to brand!

After 30 years in the marketing game, the folks here at Robert Sharp & Associates (RSA) have worked tirelessly to uphold and maintain the very principles we were founded on in 1989 to ensure our clients not only achieve their varied marketing objectives, but have room to grow beyond those objectives across often-oversaturated marketplaces. While decades of experience have helped us get a footing for the flair and tenacity needed to overcome the many challenges we and our clients face on a day-to-day basis, it’s safe to say we’ve learned a thing or two about the value of going above and beyond the call of duty to support our clients and see to it that they succeed.

So you’ve started a small business, you picked out a name, logo, and the brand identity you want your business to portray. What’s the next step? Building a website, of course!

A business website is an integral part of having success as a new business owner. It generates leads, improves your credibility, provides information about your business, and communicates your brand values.

Most people look online for any information they need. We aren’t used to the days of picking up the phone and calling to inquire about a service. It is estimated that almost 90% of North Americans access and use the internet daily, meaning if you don’t have an online presence; you’re missing out on the opportunity to connect with a large group of potential customers.