At last, all your hard work has paid off. Your latest product or service is complete and ready to be marketed to the world, or at very least, your target audience. But before you reach your moment of zen, you must consult the mighty oracle, Google, and find the people who will ensure your campaign launch is a massive success.
A quick search unveils an overwhelming number of digital marketing agencies willing to take your money, but what that search doesn’t reveal is which agency will give you the best value for that money.
But fear not, because with a little guided research and self-evaluation of your business, you will reach enlightenment, and the digital marketing agency your business should hire will reveal itself!
If you’re a small business owner, then local web traffic is your lifeblood. Roughly 40-60 billion Google searches take place in the US each month, and the intent for 46% of all Google searches are to find local information. So it goes without saying that if your website isn’t optimized to capture searches with local intent, you’re missing the boat… BIG TIME.
So how do you create strong Local SEO? These tips will get you started.You started a business. You’ve got a product or service that a segment of the population needs, and you need that segment to find you so they can experience the life-changing benefits of that product or service.
Enter SEM, or Search Engine Marketing- the marketing strategy that’s going to help turn those people into loyal customers and your business into a smashing success. Sounds great, but what is it? How’s it done?
You’re about to find out.Social media is inescapable. Fifteen years ago, college and high school kids were customizing their homepage background and choosing their favorite theme song for their MySpace pages, or tagging their closest Facebook friends in their first photo album.
Since then, dozens of platforms have come and gone, and billions of users have logged on worldwide to follow their friends, family, favorite brands, media personalities and influencers, all the while sharing and consuming content at an exponential rate.
Organic web traffic. Everybody wants it. No matter your business niche, there is nothing more desirable than a top spot in Google’s search engine result pages (SERPs) for your juiciest keywords. According to a 2019 study by Backlinko, the top 3 Google search results get 75.1% of all clicks.
So how do you claim one of these top spots (or ideally, THE top spot) for your chosen keyword(s)?
Unfortunately there’s no magic bullet, but you can start making serious headway by following these critical SEO tips.
In the constantly changing landscape of web design, one thing you can count on is concepts continuously evolving to improve the user experience. If you’re planning to build a new website or redesign your current one in 2021, you’re going to need to utilize the latest proven-effective methods in your design to cut through the noise. Check out these 5 effective website design concepts to stimulate your creativity in 2021 so you can capture, convince, and convert your audience.
How do we even start to market this event?
Ok, so you’ve decided to create an event to showcase your business, brand, products, outstanding growth, or whatever grand idea brought you to this point. You’ve spent the last two months securing the perfect venue, lining up the best speakers, convincing corporate sponsors to pitch in on the price tag, and mapping out a dynamic event agenda. Everything is in place. This is going to be a massive success, right?
Businesses across the country are feeling the effects of the COVID-19 Pandemic. Restaurants are changing their business models to curbside and carry-out, stores are changing their shopping policies to follow new guidelines, and others are closing or opening with restricted hours and access. Online ordering and shopping have seen an uptick in recent weeks as families and businesses alike try to find the "new normal."
With all of these changes, advertising agencies and platforms are seeing changes as well. As more people spend time online, we are seeing the costs of advertising online go down. The Wall Street Journal reports the cost to put an ad in front of 1,000 users on Facebook fell by 15-20% from February to March. YouTube saw a similar decline.
Attention: Great opportunity for those interested in graphic design, video production, digital marketing or business development and administration!
RSA is currently on the search for interns to work in our graphic design, video production, digital marketing and business development departments! We understand that taking the right internship is crucial, not only in kick-starting your career, but also in gaining the skills necessary for a successful professional life. We’re here to help the decision making process go a little smoother by laying out the reasons why an internship here at Robert Sharp and Associates (RSA) will prepare you for the ever-changing, diverse world of advertising and marketing, while providing you with a fun, enriching experience along the way.
Now that the last guest has left and the "Closed" sign is hung until spring arrives, you may be tempted to breathe a sigh of relief and enjoy a break until the fun begins again next year. However, you may want to wait on packing for that vacation, because now is the time to get a head start by building a sound marketing strategy to ensure a successful 2020 tourism season. Read on for some pointers to build your marketing plan so that everything is planned and in order well before opening day!
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