What We Know

After 30 years in the marketing game, the folks here at Robert Sharp & Associates (RSA) have worked tirelessly to uphold and maintain the very principles we were founded on in 1989 to ensure our clients not only achieve their varied marketing objectives, but have room to grow beyond those objectives across often-oversaturated marketplaces. While decades of experience have helped us get a footing for the flair and tenacity needed to overcome the many challenges we and our clients face on a day-to-day basis, it’s safe to say we’ve learned a thing or two about the value of going above and beyond the call of duty to support our clients and see to it that they succeed.

So you’ve started a small business, you picked out a name, logo, and the brand identity you want your business to portray. What’s the next step? Building a website, of course!

A business website is an integral part of having success as a new business owner. It generates leads, improves your credibility, provides information about your business, and communicates your brand values.

Most people look online for any information they need. We aren’t used to the days of picking up the phone and calling to inquire about a service. It is estimated that almost 90% of North Americans access and use the internet daily, meaning if you don’t have an online presence; you’re missing out on the opportunity to connect with a large group of potential customers.

With social media, targeted search ads, video campaigns, and more, it may seem as if email marketing is becoming a thing of the past. But with 269 billion emails being sent every day and growing all the time, email is still an effective way to get your message across to your customer base.

Creating a successful email marketing campaign encourages recipients to engage with your business, which could lead to more conversions, views, leads, and sales. However, with the influx of messages flooding everyone’s inbox it is imperative that your message stand out against the competition and doesn’t get deleted before it’s even opened. Without a proper strategy for your email marketing campaign, your business could be wasting time and resources creating an email blast that doesn’t generate conversions.
Below are some tips for setting up a successful email blast that will not only reach your target audience, but also lead to positive engagements:

Apple's iOS 14 software update launched in September 2020, and comes with many new features including the biggest home screen upgrade to date, according to Apple. This upgrade also includes redesigned widgets, an autonomized app library, and App Clips to name a few key features. Maps has also been updated to include cycling directions, and lets you create customized guides. The biggest change that will substantially affect digital marketers and advertisers, are the privacy and location restrictions. With metrics for targeted advertising getting more granular, the concern for privacy is increasing among consumers, especially with the recent and very public breaches of personal information from some well-known organizations.

By now everyone and their dog has heard of Google, and probably utilize it daily. On the other hand, the phrase “analytics” might send many running for the hills. But not to worry, Google Analytics is a free, easy-to- use data organization system that allows companies and business owners to track how their site is performing online. And if you, or the company you work for, have a website you should be using Google Analytics.