Attention: Great opportunity for those interested in graphic design, video production, digital marketing or business development and administration!
RSA is currently on the search for interns to work in our graphic design, video production, digital marketing and business development departments! We understand that taking the right internship is crucial, not only in kick-starting your career, but also in gaining the skills necessary for a successful professional life. We’re here to help the decision making process go a little smoother by laying out the reasons why an internship here at Robert Sharp and Associates (RSA) will prepare you for the ever-changing, diverse world of advertising and marketing, while providing you with a fun, enriching experience along the way.
Now that the last guest has left and the "Closed" sign is hung until spring arrives, you may be tempted to breathe a sigh of relief and enjoy a break until the fun begins again next year. However, you may want to wait on packing for that vacation, because now is the time to get a head start by building a sound marketing strategy to ensure a successful 2020 tourism season. Read on for some pointers to build your marketing plan so that everything is planned and in order well before opening day!
From gracing Facebook profile photos to being prominently displayed on a billboard, company logos are everywhere. They often serve as a person’s first impression of a business, and whether or not it is effective can determine whether your audience’s curiosity gets sparked to learn more about the products and services you offer. Over time, as people view your logo, it will stand as a way that your company sticks in the minds of consumers, eventually creating a sense of familiarity that builds trust and gains lifelong customers. Logos also help build the foundation of your brand’s identity, with an effective logo helping to tell your company’s story and evoking a fitting emotion from the viewer.
With 14,000 new websites going online daily, it’s no wonder why people are becoming increasingly dependent on search engines to find them what they need. There are 3.5 billion Google searches made each day, with people seeking guidance in such everyday matters like finding the perfect spot for lunch to help in making big decisions, like where the best place is to buy a car. And with thousands, and sometimes millions, of results showing up for any given search, many don’t want to go down the rabbit hole by going past the first page of search results.
Right now, millions of people around the world are sitting in their offices, homes, or local coffee shops, day-dreaming about being somewhere else. Anywhere else. And do you know what a majority of those people are about to do? They’re about to get on their computer, tablet, or smartphone, and start watching videos related to travel and tourism. They are on Google and Bing, searching for destinations. What’s the majority?
You have probably heard about how critical reviews are in growing your business, but why are they so important and how can acquiring them be easily integrated into your marketing plan? There are numerous reasons why reviews are becoming increasingly more important, as well as simple ways you can drive more of your customer base into leaving them. Let’s start with why you should care about generating reviews for your company.
Improving your keyword search results is something that almost any business can take advantage of with the right tools and a little bit of beginner’s SEO knowledge. However in most industries, an expert’s SEO opinion is what you’ll need to really climb the ranks.
From greeting each guest when they walk through the door to thanking them for their business when they leave, your hotel or restaurant sets standards so each customer has a positive experience with your brand. But there is one crucial element of customer service you may be overlooking – your company’s website. With 88% of adults in the U.S. preferring to book their hotel stay online, and around 85% of consumers heading to the internet before they choose a place to dine, having an easy-to-navigate website that draws in your audience and allows them to see what your business is all about is critical in staying on top of the competition.
The website design team at Robert Sharp and Associates has a vast amount of experience building hotel and restaurant websites, and we’re here to share with you some of the key elements we have found that make a website successful for the hospitality industry.
Amplify Your Brand’s Visibility
Over the years, Google has developed a complex formula in determining which results will be shown in the over 3.5 billion searches that are conducted each day. One of the factors in the equation is online reviews, with 10% of the score attributed to the quantity and quality of reviews your business has obtained.
First and foremost, it’s important to understand what a landing page is before we go into depth about how to create one that is ready to convert. A landing page is a page visitors land on after clicking an ad or a link. Sometimes a landing page is different than any other page on your website and sometimes not found in your website’s navigation. When running paid ads, like through Google AdWords, landing pages are used to push visitors to complete an action such as a purchase. Each landing page should be related to the type of ad it is linked to. For example, if you’re ad is trying to get the visitor to purchase a watch, then your landing page should be about buying watches.
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We know the Covid-19 pandemic is causing unique and unchartered challenges in your business, as everyone is unsure how this will play out. Whether you’re still open for business, modifying hours and services or temporarily closing all together…there is no such thing as “business as usual”.
We are not selling or promoting an extensive advertising campaign, but we may be able to help you with messaging and digital notifications that have become available in our community. So, if you find yourself in need of assistance, we’re here to help.
In an effort to minimize the spread of this virus, Robert Sharp & Associates will be working remotely for the most part. However, we anticipate no disruption in service or accessibility to our staff. We have minimal staff in the office, and everyone working remotely has full email and account access.
Therefore, email is the best way to communicate. For your reference, senior staff emails are listed below:
As of now, our office phone will be answered 8am-5pm M-F. However, if you have cell numbers for any staff member, please feel free to use them; and you are always welcome to contact Robert and Stacey on their cell phones:
We will continue to monitor this rapidly-changing situation, and as new information is available, we will adjust and enhance business practices as needed.
We wish you all the best as we weather the storm. Stay well, and let us know if we can be of assistance in any way.
Robert and Stacey
and your friends at Robert Sharp & Associates