What We Know

Next to having a team of great employees, any business owner will tell you there’s nothing more coveted than having legions of super fans. Delighted customers who sing your brand's praises to anybody willing to listen. But at one point, every single one of those super fans had never even heard of your business before.

How did they make that journey? What was the process? Which steps were most effective and led to their conversion? What do we need to understand to replicate that journey for more new customers?

Most folks use the metaphor of a funnel to visually represent this journey. As a digital marketing agency, Robert Sharp & Associates in Rapid City, SD are experts at creating and optimizing the conversion rates of digital marketing and sales funnels, so those will be the primary focus of this article.

By the end of this blog, you’ll learn about the various layers of a funnel, how to build multiple funnels throughout your business, and how to track actions taken throughout these funnels. Then you can make informed decisions that’ll lead to more sales, more success, and more super fans. Let’s go!

If you’re a small business owner, then local web traffic is your lifeblood. Roughly 40-60 billion Google searches take place in the US each month, and the intent for 46% of all Google searches are to find local information. So it goes without saying that if your website isn’t optimized to capture searches with local intent, you’re missing the boat… BIG TIME.

Social media is inescapable. Fifteen years ago, college and high school kids were customizing their homepage background and choosing their favorite theme song for their MySpace pages, or tagging their closest Facebook friends in their first photo album.

Since then, dozens of platforms have come and gone, and billions of users have logged on worldwide to follow their friends, family, favorite brands, media personalities and influencers, all the while sharing and consuming content at an exponential rate.

In the constantly changing landscape of web design, one thing you can count on is concepts continuously evolving to improve the user experience. If you’re planning to build a new website or redesign your current one in 2021, you’re going to need to utilize the latest proven-effective methods in your design to cut through the noise. Check out these 5 effective website design concepts to stimulate your creativity in 2021 so you can capture, convince, and convert your audience.

Businesses across the country are feeling the effects of the COVID-19 Pandemic. Restaurants are changing their business models to curbside and carry-out, stores are changing their shopping policies to follow new guidelines, and others are closing or opening with restricted hours and access. Online ordering and shopping have seen an uptick in recent weeks as families and businesses alike try to find the "new normal."

With all of these changes, advertising agencies and platforms are seeing changes as well. As more people spend time online, we are seeing the costs of advertising online go down. The Wall Street Journal reports the cost to put an ad in front of 1,000 users on Facebook fell by 15-20% from February to March. YouTube saw a similar decline.