What We Know

You started a business. You’ve got a product or service that a segment of the population needs, and you need that segment to find you so they can experience the life-changing benefits of that product or service.

Enter SEM, or Search Engine Marketing- the marketing strategy that’s going to help turn those people into loyal customers and your business into a smashing success. Sounds great, but what is it? How’s it done?

Organic web traffic. Everybody wants it. No matter your business niche, there is nothing more desirable than a top spot in Google’s search engine result pages (SERPs) for your juiciest keywords. According to a 2019 study by Backlinko, the top 3 Google search results get 75.1% of all clicks.

So how do you claim one of these top spots (or ideally, THE top spot) for your chosen keyword(s)?

Unfortunately there’s no magic bullet, but you can start making serious headway by following these critical SEO tips.

How do we even start to market this event?

Ok, so you’ve decided to create an event to showcase your business, brand, products, outstanding growth, or whatever grand idea brought you to this point. You’ve spent the last two months securing the perfect venue, lining up the best speakers, convincing corporate sponsors to pitch in on the price tag, and mapping out a dynamic event agenda. Everything is in place. This is going to be a massive success, right?

Attention: Great opportunity for those interested in graphic design, video production, digital marketing or business development and administration!

RSA is currently on the search for interns to work in our graphic design, video production, digital marketing and business development departments! We understand that taking the right internship is crucial, not only in kick-starting your career, but also in gaining the skills necessary for a successful professional life. We’re here to help the decision making process go a little smoother by laying out the reasons why an internship here at Robert Sharp and Associates (RSA) will prepare you for the ever-changing, diverse world of advertising and marketing, while providing you with a fun, enriching experience along the way.

From gracing Facebook profile photos to being prominently displayed on a billboard, company logos are everywhere. They often serve as a person’s first impression of a business, and whether or not it is effective can determine whether your audience’s curiosity gets sparked to learn more about the products and services you offer. Over time, as people view your logo, it will stand as a way that your company sticks in the minds of consumers, eventually creating a sense of familiarity that builds trust and gains lifelong customers. Logos also help build the foundation of your brand’s identity, with an effective logo helping to tell your company’s story and evoking a fitting emotion from the viewer.