What We Know

It’s nothing new, but somehow there are business owners who do not utilize Facebook as a tool to build their business, despite the potential to benefit significantly from doing so. And certainly, even more business owners aren’t using Facebook to its fullest potential to build their business.

As Facebook evolves and more features are added, it can seem overwhelming to know where to focus your efforts. That said, there are some essentials that every business, no matter their industry, can prioritize to ensure they’re utilizing the world’s largest social media platform to their advantage. Let’s learn more about those essentials so you can accelerate your business growth with Facebook.

Next to having a team of great employees, any business owner will tell you there’s nothing more coveted than having legions of super fans. Delighted customers who sing your brand's praises to anybody willing to listen. But at one point, every single one of those super fans had never even heard of your business before.

How did they make that journey? What was the process? Which steps were most effective and led to their conversion? What do we need to understand to replicate that journey for more new customers?

Most folks use the metaphor of a funnel to visually represent this journey. As a digital marketing agency, Robert Sharp & Associates in Rapid City, SD are experts at creating and optimizing the conversion rates of digital marketing and sales funnels, so those will be the primary focus of this article.

By the end of this blog, you’ll learn about the various layers of a funnel, how to build multiple funnels throughout your business, and how to track actions taken throughout these funnels. Then you can make informed decisions that’ll lead to more sales, more success, and more super fans. Let’s go!

If you’re a small business owner, then local web traffic is your lifeblood. Roughly 40-60 billion Google searches take place in the US each month, and the intent for 46% of all Google searches are to find local information. So it goes without saying that if your website isn’t optimized to capture searches with local intent, you’re missing the boat… BIG TIME.

Social media is inescapable. Fifteen years ago, college and high school kids were customizing their homepage background and choosing their favorite theme song for their MySpace pages, or tagging their closest Facebook friends in their first photo album.

Since then, dozens of platforms have come and gone, and billions of users have logged on worldwide to follow their friends, family, favorite brands, media personalities and influencers, all the while sharing and consuming content at an exponential rate.

In the constantly changing landscape of web design, one thing you can count on is concepts continuously evolving to improve the user experience. If you’re planning to build a new website or redesign your current one in 2021, you’re going to need to utilize the latest proven-effective methods in your design to cut through the noise. Check out these 5 effective website design concepts to stimulate your creativity in 2021 so you can capture, convince, and convert your audience.