When Western Dakota Tech needed to rebrand in 2016, it was important to also include not only a new website, but a way to gather emails of prospective students to market to them. We created an email campaign that followed their new mantra: Learn. Do. Now. Whenever a person entered their email address, they received a series of three emails for the career path they were interested in. This digital marketing technique is widely common and one of the best ways to reach prospective students.
In addition to the email strategy, RSA began running a digital display campaign for WDT to draw prospective new students to the website. Strategy and creative is always changing throughout the year varying from program specific ads, to scholarships, specific events, and general awareness campaigns. The ads have been highly successful, consistently increasing website visits, email sign ups, and enrollment.
Want to learn more about email marketing and how it can help your business? Contact RSA to help!
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