RSA amped up the social and digital marketing efforts for the South Dakota State Fair in 2017 with digital display ads and Facebook boosted posts and boosted events. We created display ads for each grandstand event at the State Fair and targeted audiences based on each event. Overall, the ads received a total of 4.7 million impressions and brought over 19,000 visitors to the State Fair website. Boosted posts and events expanded our audience reach in targeted posts leading up to the fair, reaching up to 47,000 people per boosted post.
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