RSA has been working with Sentinel Federal Credit Union to increase memberships to their credit union and general awareness of their loan offerings. We have done this through a variety of creative static and video assets promoting the different options they offer, while also targeting multiple demographics with different creative. We have also utilized A/B testing to find the best creative and calls-to-action that encourage the consumer to convert. Thanks to our efforts we have seen above-average click-through and view rates on the display, search, and video campaigns resulting in an average of 142,000 impressions and 1,100 clicks to the website each month.
Our SEO and digital marketing team is always staying up to date with what’s new. Contact us and see how we can help your business.
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