In additional to a display ad campaign we wanted to do something different to bring more brand awareness to this Black Hills attraction. Bumper Ads, which are six second video ads that you cannot skip on YouTube, have become more popular and are highly successful at keeping brands at the top of everyone’s mind. The biggest challenge to this is that you only have six seconds to get the message across, but with an interesting attraction like Reptile Gardens, we were able to create a few different bumper ads.
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