To assist the Powder House Lodge in increasing bookings on their website, RSA developed an ad campaign to help drive traffic to the Powder House Lodge website. Featuring high-quality photos of the property, including lush views of the surrounding landscape and shots showcasing the cabins’ accommodations, the campaign targeted specific demographics within South Dakota and the surrounding states. The campaign also included three videos that were shown across the Google network, with each video’s message tailored to fit each respective targeted demographic, allowing the viewer a personalized sneak peek into the premier dining and accommodations that the Powder House Lodge has to offer.
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