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Why a Search Engine Optimization Strategy is Critical for Online Success

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With 14,000 new websites going online daily, it’s no wonder why people are becoming increasingly dependent on search engines to find them what they need. There are 3.5 billion Google searches made each day, with people seeking guidance in such everyday matters like finding the perfect spot for lunch to help in making big decisions, like where the best place is to buy a car. And with thousands, and sometimes millions, of results showing up for any given search, many don’t want to go down the rabbit hole by going past the first page of search results.

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Using Digital Videos to Strengthen Your Tourism Marketing Strategy

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Right now, millions of people around the world are sitting in their offices, homes, or local coffee shops, day-dreaming about being somewhere else. Anywhere else. And do you know what a majority of those people are about to do? They’re about to get on their computer, tablet, or smartphone, and start watching videos related to travel and tourism. They are on Google and Bing, searching for destinations. What’s the majority?

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How to Grow Your Business Through Reviews

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You have probably heard about how critical reviews are in growing your business, but why are they so important and how can acquiring them be easily integrated into your marketing plan? There are numerous reasons why reviews are becoming increasingly more important, as well as simple ways you can drive more of your customer base into leaving them. Let’s start with why you should care about generating reviews for your company.

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How Can You Improve Your Keyword Search Results?

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improve your keyword search results with seo
Improving your keyword search results is something that almost any business can take advantage of with the right tools and a little bit of beginner’s SEO knowledge. However in most industries, an expert’s SEO opinion is what you’ll need to really climb the ranks.

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Website Design for the Hospitality Industry

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website design mobile friendly
From greeting each guest when they walk through the door to thanking them for their business when they leave, your hotel or restaurant sets standards so each customer has a positive experience with your brand.  But there is one crucial element of customer service you may be overlooking – your company’s website. With 88% of adults in the U.S. preferring to book their hotel stay online, and around 85% of consumers heading to the internet before they choose a place to dine, having an easy-to-navigate website that draws in your audience and allows them to see what your business is all about is critical in staying on top of the competition.

The website design team at Robert Sharp and Associates has a vast amount of experience building hotel and restaurant websites, and we’re here to share with you some of the key elements we have found that make a website successful for the hospitality industry.

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How Online Reviews Benefit Your Business

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Search Engine Reviews

Amplify Your Brand’s Visibility
Over the years, Google has developed a complex formula in determining which results will be shown in the over 3.5 billion searches that are conducted each day. One of the factors in the equation is online reviews, with 10% of the score attributed to the quantity and quality of reviews your business has obtained.

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How to create a website landing page that is ready to convert

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Website Landing Page Development

First and foremost, it’s important to understand what a landing page is before we go into depth about how to create one that is ready to convert. A landing page is a page visitors land on after clicking an ad or a link. Sometimes a landing page is different than any other page on your website and sometimes not found in your website’s navigation. When running paid ads, like through Google AdWords, landing pages are used to push visitors to complete an action such as a purchase. Each landing page should be related to the type of ad it is linked to. For example, if you’re ad is trying to get the visitor to purchase a watch, then your landing page should be about buying watches.

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Optimizing your Website for Voice Search

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As of 2018, 52.2 percent of all website traffic in the world was generated through smart phones. What that means is that your customers are more and more likely to find your business by using their smart phone. According to ComScore, around 20 percent of all mobile searches are done by voice, with this number likely to increase to 50 percent by 2020.

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Cover Videos for Your Business Facebook Page

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facebook likes
In the early part of 2017, Facebook started rolling out a new feature for business pages. Business pages are now able to use a cover video, instead of just a static cover photo. Since Facebook’s algorithm focuses on engagement, and the popularity of online video content is steadily increasing, this feature provides businesses with a new opportunity for their digital marketing strategy. The change was gradual, so not all business pages saw the video feature immediately. It took some time, but by the end of the 2017, all pages had the video cover feature.

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Why Build a Custom Website?

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Custom Website Development
Like much of America, you probably watched the Super Bowl and the numerous commercials that accompanied it. Here at RSA there were quite a few that stood out to us, but today we’re here to talk about Squarespace and Wix. They both sound like a pretty good deal, right? Drag and drop your photos, type your text, and boom, you’ve got a website with low monthly fees. Good for your business and your pocketbook, right?

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