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Posts in Something Creative

  • Dos and Donts of Marketing your Business during the Halloween and Fall season

     October 13, 2022

    We hear it’s screams and shrieks season; and with the season comes the opportunity to lean into all things spooky with your marketing. However, there is a fine line between just enough and overdoing it. The RSA Marketing team has put together a guide on what to do and what not to do when marketing your business during the Halloween and fall season.

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  • The Top Five Questions You Should Be Asking Your Marketing Agency

     September 1, 2022

    Amid the ever-evolving marketing landscape, businesses continue to seek out marketing agencies to oversee the critical marketing services they need to successfully brand their business, reach their audience, and grow over time. With a reported 50% of businesses utilizing marketing agencies for their varied service expertise, the sheer amount of marketing agencies is as diverse as the services they provide. Robert Sharp & Associates has learned over time that not all marketing agencies are created equal, nor is the level of service they provide.

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  • Brand Marketing: The Cupid’s Arrow of Valentine’s Day

     February 14, 2022

    Valentine’s Day is a holiday with many mixed thoughts and emotions swirling around it. Many love the holiday and use it as an excuse to spend time with the ones they love and show them appreciation. For someone recently going through a breakup, the holiday may be a painful reminder of the one that got away. And for others, they could care less about the meaning of the holiday but are just excited for the discounted candy and flowers the day after.

    Whatever your feelings may be about this controversial holiday, one thing is for sure: Valentine’s Day has drastically evolved from its humble beginnings. But how did this holiday go from an ancient Roman festival to a holiday filled with love, expectations, and lavish gifts?

    We’ll tell you how… marketing. In this blog, RSA will examine the beginning of Valentine’s Day and how marketing has morphed it into a day the average person spends $165 on.

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  • Four Reasons Why You Should Enlist a Marketing Agency for Marketing Training

     February 10, 2022

    Whether you’ve got a sound marketing strategy already in place or are looking for ways to create the right marketing strategy, we’re here to share the top four reasons why you should consider marketing training for your business.

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  • The Best and Worst of Holiday Advertising

     December 8, 2021

    The holidays bring many things along with them, from trips to the winter market, spiced apple cider, time spent with family, visiting Santa, and much more. And of course, we can’t forget… the slew of holiday advertisements that bombard us on social media, YouTube, Hallmark movie commercials, and those plastered on every billboard.

    As marketers, we love this time of year because we get to create fun, festive ads for our clients to promote their holiday events and specials. But more than that, we love getting to examine the best (and even more fun) the worst holiday ads. In this blog, we are diving into the best and worst holiday advertisements. Viewer discretion advised.

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  • Key Takeaways from Hootsuite’s Social Media Marketing Trends for 2022

     November 24, 2021

    As consumers, we’ve grown accustomed to looking forward to and eagerly anticipating the once yearly occasions that bring joy to our lives and fill our souls with knowledge and oh-so-sweet memories. For many, it’s the notification that your yearly Spotify Wrapped is ready, or the Super Bowl, Grammy’s or what have you, but for us social media marketers, we eagerly anticipate Hootsuite’s annual report on forthcoming social media marketing trends. To this effect, one can only imagine the excitement that filled the RSA conference room when our digital marketing and web development teams came together to reflect on the past year and look forward to another amazing year in 2022 alongside Hootsuite.

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