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Posts in Graphic Design

  • Tips For Creating Effective Banner Ads That Will Drive Conversions

     May 4, 2021

    Banner ads are so ingrained into our daily web searches and mindless surfing they have become an integral part of our web browsing experience. However, there was a time before banner ads were placed all over our favorite web pages and social media platforms.

    The first banner ad was created in 1994 and appeared on Wired magazine’s website hotwired.com. It was an ad for AT&T focusing on “futuristic technological wonders”. The purpose of the ad was to demonstrate how AT&T could transport people through time and space via the internet. 44% of people who saw the ad actually clicked on it, a novelty percentage compared to the click rate we see on most banner ads today.

    Text reads: Have you ever clicked your mouse right here? Then, an arrow indicating the right side of image where text reads: You will.
    The first banner ad, as it appeared on hotwired.com in 1994.

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  • 7 Logo Design Essentials

     August 27, 2019

    Logo Concept and Design

    From gracing Facebook profile photos to being prominently displayed on a billboard, company logos are everywhere. They often serve as a person’s first impression of a business, and whether or not it is effective can determine whether your audience’s curiosity gets sparked to learn more about the products and services you offer. Over time, as people view your logo, it will stand as a way that your company sticks in the minds of consumers, eventually creating a sense of familiarity that builds trust and gains lifelong customers. Logos also help build the foundation of your brand’s identity, with an effective logo helping to tell your company’s story and evoking a fitting emotion from the viewer.

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