What We Know


 

Posts in Branding

  • The Key components to a successful brand guide

     September 10, 2021


    In our last blog, the team at Robert Sharp & Associates discussed the importance of building a brand for your company. We discussed why creating an effective, memorable brand is a must-do to make your company stand out and build trust with your customers. If you missed it, you can read it here.

    One of the key components of creating a memorable brand for your company is creating and implementing a defined brand guide. A brand guide is a document that helps ensure all content, graphics, web designs, and digital marketing ads your business creates maintain a cohesive look and feel. Essentially, it is a way to guarantee any materials being produced by your company align with the image you’ve created for your brand.

    So what needs to be in a brand guide, and how can you build a successful one?  Keep reading to discover the key components you need to create a successful brand guide for your business.

    Read More

  • How to go from Bland to Brand: A branding toolkit by RSA

     August 24, 2021


    When you hear the word brand what do you think of? For many, we might think of some of our favorite brands:  Nike, Starbucks, Apple, and more. But what is it about these popular companies that make them instantly pop into our heads when we hear the word “brand”? It’s because of something called brand value, or the worth of a brand to a consumer. All of these companies have created brands that are unforgettable and instantly recognizable.

    So what is branding and why is it important for your business? Boiled down, branding encompasses everything your business is and how your customers perceive you. Without a definitive brand, you aren’t leaving a mark on your customers and you can’t accurately showcase what your company is about.

    So, how do you create a brand that is both memorable, and showcases your company the way you want it to? Well, that’s what we’re here for!

    Our team of marketing experts is sharing our tips on how to make your company go from bland to brand!

    Read More

 

Stay in Touch

Sign up to receive free marketing updates!

Privacy by SafeSubscribe