Posts for 2020

Social Media Explained: Which Platforms Connect You to Your Audience?

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Social media explained by Robert Sharp and Associates so your social media marketing efforts make maximum impact.

Social media is inescapable. Fifteen years ago, college and high school kids were customizing their homepage background and choosing their favorite theme song for their MySpace pages, or tagging their closest Facebook friends in their first photo album.

Since then, dozens of platforms have come and gone, and billions of users have logged on worldwide to follow their friends, family, favorite brands, media personalities and influencers, all the while sharing and consuming content at an exponential rate.

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Critical SEO Tips to Boost Your Organic Web Traffic in 2021

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These critical SEO Tips from Robert Sharp and Associates will give you a boost in organic web traffic for 2021.

Organic web traffic. Everybody wants it. No matter your business niche, there is nothing more desirable than a top spot in Google’s search engine result pages (SERPs) for your juiciest keywords. According to a 2019 study by Backlinko, the top 3 Google search results get 75.1% of all clicks.

So how do you claim one of these top spots (or ideally, THE top spot) for your chosen keyword(s)?

Unfortunately there’s no magic bullet, but you can start making serious headway by following these critical SEO tips.

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5 Effective Website Design Concepts to Help You Convert in 2021

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Effective Web Design Concepts to Help You Convert in 2021

In the constantly changing landscape of web design, one thing you can count on is concepts continuously evolving to improve the user experience. If you’re planning to build a new website or redesign your current one in 2021, you’re going to need to utilize the latest proven-effective methods in your design to cut through the noise. Check out these 5 effective website design concepts to stimulate your creativity in 2021 so you can capture, convince, and convert your audience.

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Marketing a Successful Event

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Event Marketing from Robert Sharp and Associates

How do we even start to market this event?

Ok, so you’ve decided to create an event to showcase your business, brand, products, outstanding growth, or whatever grand idea brought you to this point. You’ve spent the last two months securing the perfect venue, lining up the best speakers, convincing corporate sponsors to pitch in on the price tag, and mapping out a dynamic event agenda. Everything is in place. This is going to be a massive success, right?

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Ad Rates Falling as Families Stay Home

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Businesses across the country are feeling the effects of the COVID-19 Pandemic. Restaurants are changing their business models to curbside and carry-out, stores are changing their shopping policies to follow new guidelines, and others are closing or opening with restricted hours and access. Online ordering and shopping have seen an uptick in recent weeks as families and businesses alike try to find the "new normal."

With all of these changes, advertising agencies and platforms are seeing changes as well. As more people spend time online, we are seeing the costs of advertising online go down. The Wall Street Journal reports the cost to put an ad in front of 1,000 users on Facebook fell by 15-20% from February to March. YouTube saw a similar decline.

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