Posts for 2018



Website Design for the Hospitality Industry

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website design mobile friendly
From greeting each guest when they walk through the door to thanking them for their business when they leave, your hotel or restaurant sets standards so each customer has a positive experience with your brand.  But there is one crucial element of customer service you may be overlooking – your company’s website. With 88% of adults in the U.S. preferring to book their hotel stay online, and around 85% of consumers heading to the internet before they choose a place to dine, having an easy-to-navigate website that draws in your audience and allows them to see what your business is all about is critical in staying on top of the competition.

The website design team at Robert Sharp and Associates has a vast amount of experience building hotel and restaurant websites, and we’re here to share with you some of the key elements we have found that make a website successful for the hospitality industry.

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How Online Reviews Benefit Your Business

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Search Engine Reviews

Amplify Your Brand’s Visibility
Over the years, Google has developed a complex formula in determining which results will be shown in the over 3.5 billion searches that are conducted each day. One of the factors in the equation is online reviews, with 10% of the score attributed to the quantity and quality of reviews your business has obtained.

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How to create a website landing page that is ready to convert

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Website Landing Page Development

First and foremost, it’s important to understand what a landing page is before we go into depth about how to create one that is ready to convert. A landing page is a page visitors land on after clicking an ad or a link. Sometimes a landing page is different than any other page on your website and sometimes not found in your website’s navigation. When running paid ads, like through Google AdWords, landing pages are used to push visitors to complete an action such as a purchase. Each landing page should be related to the type of ad it is linked to. For example, if you’re ad is trying to get the visitor to purchase a watch, then your landing page should be about buying watches.

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Optimizing your Website for Voice Search

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As of 2018, 52.2 percent of all website traffic in the world was generated through smart phones. What that means is that your customers are more and more likely to find your business by using their smart phone. According to ComScore, around 20 percent of all mobile searches are done by voice, with this number likely to increase to 50 percent by 2020.

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Cover Videos for Your Business Facebook Page

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facebook likes
In the early part of 2017, Facebook started rolling out a new feature for business pages. Business pages are now able to use a cover video, instead of just a static cover photo. Since Facebook’s algorithm focuses on engagement, and the popularity of online video content is steadily increasing, this feature provides businesses with a new opportunity for their digital marketing strategy. The change was gradual, so not all business pages saw the video feature immediately. It took some time, but by the end of the 2017, all pages had the video cover feature.

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Why Build a Custom Website?

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Custom Website Development
Like much of America, you probably watched the Super Bowl and the numerous commercials that accompanied it. Here at RSA there were quite a few that stood out to us, but today we’re here to talk about Squarespace and Wix. They both sound like a pretty good deal, right? Drag and drop your photos, type your text, and boom, you’ve got a website with low monthly fees. Good for your business and your pocketbook, right?

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Facebook is Changing, and So Should Your Strategy

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Facebook marketing updated strategies
Thursday night
Facebook announced changes to its News Feed algorithms. While these changes are good for users, they could be challenging for businesses who don't take note and change their strategies. Here at RSA, we are always watching and learning, changing and making ourselves better. We want to assure our current and future customers that we are watching these changes on Facebook, learning what it means for our strategies, changing our strategies, and making them better.

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We know the Covid-19 pandemic continues to cause unique and unchartered challenges in your business. Whether you're back to business as usual, open with modified hours or offering emergency services only…RSA is here to help you stay in touch with your customers.

At RSA we've entered the phase of learning how to live with Covid-19, both as a company and as a service to our clients.  We continue to be open and our staff is working full time, some in the office and others from home.  The face-to-face contact is limited but the workforce and customer service is at 100%.

Email continues to be the best way to communicate. For your reference, senior staff emails are listed below

Robert Sharp Agency Principal Email

Stacey Sharp Account Services Email

Tony Dodd Web Development Email

Justin Mather Graphic Design Email

Kandi Cornford Digital Media Email

Jason Ader Video Production Email

Dottie Frasier Accounting Email

Our office phone (605-341-5226 )is answered 8am-5pm M-F. However, if you have cell numbers for any staff member, you are welcome to use them; and you can always contact Robert and Stacey on their cell phones:

Robert 605-390-7390

Stacey 605-431-4898

We wish you all the best as we continue to weather the storm. Stay well, and let us know if we can be of assistance in any way.

Kindest regards,

Robert and Stacey

and your friends at Robert Sharp & Associates