Media Buying… anybody can do it!
– By #RSA
Technically, this is an accurate statement… anybody can buy media. It could also be said anybody can sew up a cut, install a car stereo, lay carpet, or groom a dog – but you shouldn’t. There are experts in every field and we rely on them on a daily basis. If you won’t trust anybody but an experienced groomer to give your dog a haircut, why wouldn’t you demand that same level of expertise with your advertising dollars? There are methods and strategies to buying media; all of which will save you money and provide you with measurable results.