Posts for November 2021

Key Takeaways from Hootsuite’s Social Media Marketing Trends for 2022

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As consumers, we’ve grown accustomed to looking forward to and eagerly anticipating the once yearly occasions that bring joy to our lives and fill our souls with knowledge and oh-so-sweet memories. For many, it’s the notification that your yearly Spotify Wrapped is ready, or the Super Bowl, Grammy’s or what have you, but for us social media marketers, we eagerly anticipate Hootsuite’s annual report on forthcoming social media marketing trends. To this effect, one can only imagine the excitement that filled the RSA conference room when our digital marketing and web development teams came together to reflect on the past year and look forward to another amazing year in 2022 alongside Hootsuite.

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Why Traditional and digital media are like Peanut Butter and Jelly

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Yin and Yang. Chocolate and Peanut Butter. The Moonwalk and Michael Jackson. All these things are good on their own. But together, they become something even more amazing.

Well, that’s how the marketers at RSA feel about a comprehensive marketing strategy combining digital and traditional media.

As the world moves to a more digital world, we often see businesses turning to digital and social media marketing to help advertise. While there are many pros to digital marketing, traditional media still has a great impact and often helps build brand awareness and increase sales. But do you want to know what the best plan is? A comprehensive strategy that combines elements of traditional and digital media that work together to market your business on multiple channels.

In this blog, RSA will dive into the importance of both digital and traditional media and how you can utilize them together to create an even more substantial marketing strategy.

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The Power of Reputation Management

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When you are searching for a new restaurant to try or a new product to buy, what influences your decision? Is it the pictures on the website and the product descriptions? Or is it the reviews left by other customers who’ve tried the product?

Most people would say the latter. Customer reviews are extremely impactful in the buying decisions of consumers. People are more apt to trust the words of other people in their position, than what they are hearing directly from a business.

This is why putting and upholding a reputation management plan is extremely important.  Reputation Management is not only a way to improve your company’s public opinion, but it’s also a way to showcase that you care about your customers and their insight.

In this blog, RSA will dive into the importance of Reputation Management and share some easy ways you can maintain a comprehensive Reputation Management plan.

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