Posts for July 2021

Going The Extra Mile: None of us are as good as all of us

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After 30 years in the marketing game, the folks here at Robert Sharp & Associates (RSA) have worked tirelessly to uphold and maintain the very principles we were founded on in 1989 to ensure our clients not only achieve their varied marketing objectives, but have room to grow beyond those objectives across often-oversaturated marketplaces. While decades of experience have helped us get a footing for the flair and tenacity needed to overcome the many challenges we and our clients face on a day-to-day basis, it’s safe to say we’ve learned a thing or two about the value of going above and beyond the call of duty to support our clients and see to it that they succeed.

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Why your business website is not generating leads and how to fix it

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Is your business website bringing you business? Are you getting responses on your online forms or people providing you with their emails? If not, your website may be missing some key components that will generate leads.

The point of creating a website for your business is to inform viewers about your products, services, and company values and ultimately convert viewers to customers.
However, just getting someone to visit your website isn’t enough to convert them into a customer. You have to capture their attention, provide them positive user-experiences, and move them down the sales funnel.

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Why you should hire a professional web developer instead of doing it yourself

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So you’ve started a small business, you picked out a name, logo, and the brand identity you want your business to portray. What’s the next step? Building a website, of course!

A business website is an integral part of having success as a new business owner. It generates leads, improves your credibility, provides information about your business, and communicates your brand values.

Most people look online for any information they need. We aren’t used to the days of picking up the phone and calling to inquire about a service. It is estimated that almost 90% of North Americans access and use the internet daily, meaning if you don’t have an online presence; you’re missing out on the opportunity to connect with a large group of potential customers.


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