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Posts for May 2022

  • Getting some Action: How to Prepare for a seamless video shoot

     May 9, 2022

    Robert Sharp & Associates has been in the video game since our humble beginnings over thirty years ago. Since we’ve been in business almost everything about the way we film and edit video has changed. From the cameras, we use to the editing software, audio capabilities, and more! In fact, we remember the days we had to record on tapes and reels instead of SD Cards! However, there is one thing that has always remained the same and that is how to successfully prepare and organize for a video shoot.

    Whether you work as a videographer for an agency or business or do freelance work, understanding how to effectively organize and prepare for a photo or video shoot is a must. Shoot days can have many moving parts including talent, weather, daylight, locations, etc. Failing to prepare for a video shoot and map things out ahead will lead to a stressful day and you may even risk not capturing all your necessary assets.

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  • How to grow your business's email list

     May 4, 2022

    Email marketing campaigns are one of the most effective ways to reach existing and new customers. One of the best things about email campaigns is that you are targeting someone who has already shown an interest in your business. For whatever reason they decided to give you their email, meaning they are interested in getting more information about your business or product.

    However, according to a study by MailChimp email blasts have an average open rate of only 22%. This means you not only have to work hard to make your emails unique and stand out, but you also must be constantly working to expand your email list. Think about it this way, the more people who receive your email, the better chance you have of someone resonating with the content. Below you will find five helpful tips for expanding your email list.

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