Posts for May 2021

How the iOS 14 Update Will Change Advertising in 2021

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Apple's iOS 14 software update launched in September 2020, and comes with many new features including the biggest home screen upgrade to date, according to Apple. This upgrade also includes redesigned widgets, an autonomized app library, and App Clips to name a few key features. Maps has also been updated to include cycling directions, and lets you create customized guides. The biggest change that will substantially affect digital marketers and advertisers, are the privacy and location restrictions. With metrics for targeted advertising getting more granular, the concern for privacy is increasing among consumers, especially with the recent and very public breaches of personal information from some well-known organizations.

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Tips For Creating Effective Banner Ads That Will Drive Conversions

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Banner ads are so ingrained into our daily web searches and mindless surfing they have become an integral part of our web browsing experience. However, there was a time before banner ads were placed all over our favorite web pages and social media platforms.

The first banner ad was created in 1994 and appeared on Wired magazine’s website hotwired.com. It was an ad for AT&T focusing on “futuristic technological wonders”. The purpose of the ad was to demonstrate how AT&T could transport people through time and space via the internet. 44% of people who saw the ad actually clicked on it, a novelty percentage compared to the click rate we see on most banner ads today.

Text reads: Have you ever clicked your mouse right here? Then, an arrow indicating the right side of image where text reads: You will.
The first banner ad, as it appeared on hotwired.com in 1994.

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