What We Know


Posts for March 2023

  • The Importance of Storytelling in your Commercial or Marketing Video

     March 2, 2023

    The most significant difference between marketing 20 years ago and today is that you can't just tell a customer to buy your product. Customers today need to be persuaded and convinced. This is due to the fact that numerous businesses are competing for customers worldwide to purchase the same item or idea. Consumers are more likely to respond to advertisements or commercials that use pathos, one of the modes of persuasion. Pathos uses an emotional appeal to the audience and brings out those feelings that they already have.

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