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Posts for February 2022

  • Marketing Strategy Spring Cleaning: Four Quick Fixes to Help Your Strategy Bloom

     February 28, 2022

    Winter is winding down, warmer days are on the way, and we can’t help but wonder: is your 2022 marketing strategy working? Like New Year’s Resolutions, marketing strategies can be easy to follow for a while, but oftentimes we find ourselves reverting back to the way things were before. To help you keep your sights on the prize of accomplishing your 2022 marketing objectives, we’re here to share four quick fixes to turn your strategy showers into marketing power!

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  • How to up your video game with branded b-roll

     February 22, 2022

    In our last blog article, we discussed how relying too heavily on stock footage in your video projects can lead to a disconnect and even possible disappointment from your viewers.

    Today, consumer habits are driven heavily by how much trust they have in a particular company or business. One great way to build trust with your consumers is by showcasing your company culture.

    Video marketing is one of the most effective ways to showcase company culture because it allows you to give a real-life view into your business, its people, and what you stand for.

    The best way to provide a glimpse into your company culture is through the use of branded b-roll. In this blog, RSA will discuss the different types of b-roll and how you can capture your own b-roll footage for your business or organization.

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  • How to know if you’ve fallen victim to Stock Footage Syndrome

     February 22, 2022

    Have you ever watched a video advertising a resort or hotel that looks peaceful and luxurious? Only to arrive and find that your dream getaway is not even close to five stars? Or maybe you watched a video for a company you considered joining full of happy faces laughing in a bright, cheery office. Then you go in for your interview and the office is full of tired-looking faces in a sea of beige? You, my friend, have fallen victim to Stock Footage Syndrome

    Stock Footage Syndrome is what happens when companies use stock footage that is not realistic or accurate of their brand. This leads to customers and clients having unrealistic expectations only to be disappointed when they see the truth.

    Stock Footage Syndrome can affect businesses of all sectors and across all industries. From retail, hospitality, restaurants, and more, stock footage used incorrectly can paint an unrealistic view of who you are and what you do.

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  • Brand Marketing: The Cupid’s Arrow of Valentine’s Day

     February 14, 2022

    Valentine’s Day is a holiday with many mixed thoughts and emotions swirling around it. Many love the holiday and use it as an excuse to spend time with the ones they love and show them appreciation. For someone recently going through a breakup, the holiday may be a painful reminder of the one that got away. And for others, they could care less about the meaning of the holiday but are just excited for the discounted candy and flowers the day after.

    Whatever your feelings may be about this controversial holiday, one thing is for sure: Valentine’s Day has drastically evolved from its humble beginnings. But how did this holiday go from an ancient Roman festival to a holiday filled with love, expectations, and lavish gifts?

    We’ll tell you how… marketing. In this blog, RSA will examine the beginning of Valentine’s Day and how marketing has morphed it into a day the average person spends $165 on.

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  • Four Reasons Why You Should Enlist a Marketing Agency for Marketing Training

     February 10, 2022

    Whether you’ve got a sound marketing strategy already in place or are looking for ways to create the right marketing strategy, we’re here to share the top four reasons why you should consider marketing training for your business.

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  • Is Your Audience Content with Your Content Marketing Strategy?

     February 9, 2022

    It’s widely known that we consume more media content than ever before. From the YouTubers we keep up with religiously to the bloggers who keep us on our toes with the latest tips for skincare routines, mixed media content marketing has become more personalized and niche than we could have ever imagined. It’s in this light that businesses across all sectors are as ambitious as ever to produce content in its various forms to create conversion value for their products and service offerings. However, more times than not, businesses fail to strike an adequate balance between subject matter and applicability to their audience’s real-time needs. To this effect, the content marketing professionals at Robert Sharp & Associates are here to shed light on how your current content strategy may be missing the mark.

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  • What is Font Psychology and how should you use it to your advantage?

     February 7, 2022

    When it comes to designing anything for your business whether it be flyers, banners, email campaigns, business cards, or your logo, there are many important aspects to consider. Most of us have heard of color psychology which is essentially the emotional effect certain hues and colors have on people. Or, the emotion certain colors invoke.

    In addition to color psychology, another important aspect to consider is your typeface. While fonts may seem like a dry subject, the font you use may be saying much more about you than you anticipated.

    In fact, in addition to color psychology, designers around the globe have coined the term font psychology to show the importance of typography in branding.

    In this blog, RSA will break down the meaning of font psychology and examine what different types of fonts say about your organization.

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