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Posts for January 2022

  • Every Great SEO Strategy Starts With Keyword Planning: Tips from SEO Experts

     January 28, 2022

    It’s known far and wide that content serves an integral role in the better performance of your business’ website. With billions of webpages being indexed every single day by Google, the ongoing competition for organic search engine performance is fierce. Whether you’re looking to craft an entirely new website for your business or simply are looking to give your organic search rankings a boost, we’re here to tell you why Keyword Planning is the most essential component in developing a fluid content development strategy – as told by SEO experts here at Robert Sharp & Associates in Rapid City, South Dakota.

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  • How do you know when it is time to rebrand?

     January 24, 2022

    Making the decision to rebrand your business, no matter its size can be a stressful, time-consuming process. Not to mention, pulling off a successful rebrand can be difficult, and often times you might not receive the positive feedback you were hoping for.

    Despite these possible challenges, rebrands are often a necessary step you have to take to give your business the boost you’re looking for. Rebrands give you the opportunity to reconnect with the values and mission of your organization. Sometimes it pays off to look inward and adjust your outside appearance. When your brand is something you stand by, it is easier to promote your business with confidence.

    But looking inward is easier said than done. So, how do you know when it’s time for a rebrand? In this blog, RSA will discuss the five main reasons companies may consider rebranding, and why it may be beneficial to do so.

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  • Is your web development company going through a checklist before launching your new website?

     January 17, 2022

    T minus 5 seconds to Launch. In 5…4…3…2…1…we have liftoff.

    Now listen, launching a rocket into space might take a bit more calculations than launching a website, but it is still a tedious project that involves a lot of planning and preparation. Before launching your website, make sure your web development company is going through an extensive review and launch checklist to make sure when your new website goes live it goes off without a hitch.

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  • RSA's Keys to Success: Maintaining a Vibrant Office Culture

     January 12, 2022

    As a leading marketing agency in the beautiful Black Hills of South Dakota, Robert Sharp & Associates has long held the belief that the success of our business cannot solely be measured by the money we make, and the large list of clients we serve, but rather by the quality of service and thought that our team provides those we work with every single day. None of this would be possible if it weren’t for the unique office culture that reverberates through all reaches of our business. As we’re looking to grow our team and invest in talented individuals looking to pursue marketing careers, we’d like to take a look at this culture and the purpose it serves in empowering our team.

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  • Must watch videos produced by the RSA team in 2021

     January 4, 2022

    As we wrap up 2021 and head to the New Year, we often reflect on the year behind us. 2021 was a great year for the team at Robert Sharp & Associates. We worked hard all year to produce amazing strategies and content for a variety of different clients.

    In recent years, video content has become an increasingly popular way to share information about your products, services, and company values. Video content often sees higher engagement than regular static content, and the best thing about video is it can be repurposed in a variety of ways. One video can be aired on television, be posted on social media, used in video ads, as well as be embedded on your web page.

    With video becoming such a popular way of sharing information, the video production team at RSA worked hard in 2021 to produce some truly memorable website and social videos, television commercials, or educational videos for our clients.

    Here are some of our favorite videos the RSA team produced in 2021:

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