Website Design for the Hospitality Industry

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website design mobile friendly
From greeting each guest when they walk through the door to thanking them for their business when they leave, your hotel or restaurant sets standards so each customer has a positive experience with your brand.  But there is one crucial element of customer service you may be overlooking – your company’s website. With 88% of adults in the U.S. preferring to book their hotel stay online, and around 85% of consumers heading to the internet before they choose a place to dine, having an easy-to-navigate website that draws in your audience and allows them to see what your business is all about is critical in staying on top of the competition.

The website design team at Robert Sharp and Associates has a vast amount of experience building hotel and restaurant websites, and we’re here to share with you some of the key elements we have found that make a website successful for the hospitality industry.

Make it Mobile-Friendly

Over fifty percent of internet use is mobile, but what exactly does that mean for the hospitality industry? Today,  1/3 of people book a hotel from a mobile device, and mobile ordering from restaurants websites is projected to hit $38 billion annually by 2020, making a website that is mobile-responsive not only a great way to stay ahead of the curve, but a necessity for staying relevant in the future.

Invest in Quality Photography

Whether you want to highlight your brand’s mouthwatering menu items or feature your hotel’s comfortable rooms, professional photography is an absolute must. Not only will quality photography entice your audience to visit your business, but the investment will prove to be valuable for years to come, as the photos can be used on social media and a number of other marketing platforms.

Optimize for Booking Conversions

An easy-to-use booking system, as well as clear calls-to-action leading to your booking system throughout the site, will help your customers book directly with you, which is beneficial for both you and your guests.  You eliminate any fees associated with the use of third-party booking services such as Expedia, while visitors receive a better price on their room and are more easily able to change the reservation if needed.

Showcase Your Menu

By prominently displaying your restaurant’s menu, you allow your potential guest to start drooling over your culinary offerings before they even step through the door. And simply including a link to a PDF of the menu just isn’t enough, as downloading PDFs requires valuable data that mobile users may not be happy parting with. A full text-based menu, accompanied by photos, does wonders for enticing hungry patrons through the door.

For help building a compelling website for your hotel or restaurant, contact the website development experts at Robert Sharp and Associates today!

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We know the Covid-19 pandemic continues to cause unique and unchartered challenges in your business. Whether you're back to business as usual, open with modified hours or offering emergency services only…RSA is here to help you stay in touch with your customers.

At RSA we've entered the phase of learning how to live with Covid-19, both as a company and as a service to our clients.  We continue to be open and our staff is working full time, some in the office and others from home.  The face-to-face contact is limited but the workforce and customer service is at 100%.

Email continues to be the best way to communicate. For your reference, senior staff emails are listed below

Robert Sharp Agency Principal Email

Stacey Sharp Account Services Email

Tony Dodd Web Development Email

Justin Mather Graphic Design Email

Kandi Cornford Digital Media Email

Jason Ader Video Production Email

Dottie Frasier Accounting Email

Our office phone (605-341-5226 )is answered 8am-5pm M-F. However, if you have cell numbers for any staff member, you are welcome to use them; and you can always contact Robert and Stacey on their cell phones:

Robert 605-390-7390

Stacey 605-431-4898

We wish you all the best as we continue to weather the storm. Stay well, and let us know if we can be of assistance in any way.

Kindest regards,

Robert and Stacey

and your friends at Robert Sharp & Associates