Be Mindful with Your Money: Choosing the Right Digital Marketing Agency

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Selecting the best digital marketing agency to hire requires research and indepth analysis of your own business.

At last, all your hard work has paid off. Your latest product or service is complete and ready to be marketed to the world, or at very least, your target audience. But before you reach your moment of zen, you must consult the mighty oracle, Google, and find the people who will ensure your campaign launch is a massive success.

A quick search unveils an overwhelming number of digital marketing agencies willing to take your money, but what that search doesn’t reveal is which agency will give you the best value for that money.

But fear not, because with a little guided research and self-evaluation of your business, you will reach enlightenment, and the digital marketing agency your business should hire will reveal itself!

One of the most important things you can do before selecting a digital marketing agency is to understand the marketing needs of your business.

Do you need help with your overall marketing strategy? Struggling with social media management? How are your SEO or pay per click efforts working out? Maybe you need a new website design or some video production?

Clarifying your businesses’ marketing weaknesses will help you identify the marketing agency whose strongest proficiencies most closely match your greatest needs, effectively becoming the yin to your yang.

Overhead photo of two businessmen shaking hands, forming a yin yang.

Now that you’ve meditated on your marketing needs, you can look more closely at the options available to you. Hone in on the following guidelines to determine how you’ll reach digital marketing bliss.

First and foremost, you’ll want the agency you work with to provide proven results.

It seems like it should go without saying, but you’ll need to look past the many claims any agencies are making and get down to the data. Seek out any case studies or testimonials they may have. Also ask for reports and metrics from their past campaigns with other clients that are relevant to the goals you’re looking to accomplish.

Make sure the agency speaks to the way their competencies fit your needs, rather than letting them steer you toward thinking you need a different solution that ultimately is just a better fit for them.

If they can demonstrate a track record of success solving the same problems for other businesses that you’re currently having, then you are one step closer to a big win for the both of you.

Two men fist-bumping in a digital marketing agency setting.

Next, you’ll want to scope out their online reviews. They will almost assuredly have their most positive reviews listed on their website, but you should also check any other places their customers might have left them a review- Google, Facebook, Yelp, etc.

If the metrics, reviews, and testimonials all check out, you’re well on your way to finding the right agency for you.

Woman leaving an online review for a digital marketing agency.

The next thing you’ll want to do is understand their experience in your niche. A track record of overall success is definitely a positive, but if none of those successes are within your business niche, you may want to keep looking.

Similarly, if they’ve never worked with or had success with marketing businesses that are similar in size and scope to yours, then there’s probably a better choice out there for you.

Hire digital marketing agencies that have a proven track record of success with your target market.

You’ll also want to ask for references. Talk with some of their clients. Find out what their experience has been like. Find out if they’re responsive, easy to communicate and get along with. Ask them what kind of results they are getting. Leave no stone unturned.

Next you’ll want to check out the rest of their online presence. Check out their social media platforms. Do people engage with their content? Is it high quality content? Search for them on Google and see what their rankings are like.

If they have good local SEO, then that’s a strong indication their business has been around for a long time, they’re associated with important keywords related to their services, and that people find them credible.

Digital marketing agencies with strong local SEO are likely more credible than those without.

Finally, you’re going to need to find the right price point for you. You shouldn’t pick the cheapest option, but the most expensive one isn’t necessarily going to be the best choice either.

If you’ve followed all of these steps, then you should be ready to make the right decision for your business.

A man meditating at his computer.

No matter the size or niche of your business, or even the geographic location, you can count on Robert Sharp & Associates in Rapid City, SD to craft a personalized solution for all of your marketing and advertising needs.

As a full service agency that’s served hundreds of clients both large and small in all kinds of industries over the past three decades, our dedicated team of specialists can meet your business at any stage of the process and help you reach your desired outcome.

Contact us today for a free digital marketing consultation to see how we can help you achieve digital marketing nirvana!


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