Ad Rates Falling as Families Stay Home

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Businesses across the country are feeling the effects of the COVID-19 Pandemic. Restaurants are changing their business models to curbside and carry-out, stores are changing their shopping policies to follow new guidelines, and others are closing or opening with restricted hours and access. Online ordering and shopping have seen an uptick in recent weeks as families and businesses alike try to find the "new normal."

With all of these changes, advertising agencies and platforms are seeing changes as well. As more people spend time online, we are seeing the costs of advertising online go down. The Wall Street Journal reports the cost to put an ad in front of 1,000 users on Facebook fell by 15-20% from February to March. YouTube saw a similar decline.

Here at RSA we are seeing similar effects. Over the last 30 days ad costs have changed dramatically:
  • Google Search Ads - 28% decrease in average cost-per-click to websites
  • Digital Display Ads - 30% decrease in average cost-per-click to websites. Viewable impressions are up 30% while the cost to reach 1,000 users decreased 25%
  • YouTube Video ads - 18% decrease in the average cost to reach 1,000 viewers.
  • Social Ads - 46% decrease in average cost-per-click to websites, while the cost to reach 1,000 users decreased 20%

Many families are at home spending more time online and ad rates continue to drop. This creates an opportunity for businesses to spend their dollar wisely and put their name in front of more users. Whether you want to advertise new online or curbside offerings to your customers, inform them of new practices and ensure the safety of using your business, or simply remain at the top of consumers minds, now is a great time to create brand awareness and stay in front of your competitors for when recovery time comes.

As one of South Dakota' first agencies to explore the digital realm, the experienced digital media strategists at Robert Sharp & Associates have been creating impactful social and digital advertising strategies since the beginning. 

Contact us today to schedule your free marketing consultation! 


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We know the Covid-19 pandemic continues to cause unique and unchartered challenges in your business. Whether you're back to business as usual, open with modified hours or offering emergency services only…RSA is here to help you stay in touch with your customers.

At RSA we've entered the phase of learning how to live with Covid-19, both as a company and as a service to our clients.  We continue to be open and our staff is working full time, some in the office and others from home.  The face-to-face contact is limited but the workforce and customer service is at 100%.

We have been working closely with our media partners in television, radio and print, and have negotiated some great deals and packages through June.  It's important to let your customers know what you're "new normal" is and RSA can help you do that in a cost effective manner, across many media platforms. Contact us so we can share the many options that are available to you.

Email continues to be the best way to communicate. For your reference, senior staff emails are listed below

Robert Sharp Agency Principal Email

Stacey Sharp Account Services Email

Tony Dodd Web Development Email

Justin Mather Graphic Design Email

Kandi Cornford Digital Media Email

Jason Ader Video Production Email

Dottie Frasier Accounting Email

Our office phone (605-341-5226 )is answered 8am-5pm M-F. However, if you have cell numbers for any staff member, you are welcome to use them; and you can always contact Robert and Stacey on their cell phones:

Robert 605-390-7390

Stacey 605-431-4898

We wish you all the best as we continue to weather the storm. Stay well, and let us know if we can be of assistance in any way.

Kindest regards,

Robert and Stacey

and your friends at Robert Sharp & Associates