Ad Rates Falling as Families Stay Home

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Businesses across the country are feeling the effects of the COVID-19 Pandemic. Restaurants are changing their business models to curbside and carry-out, stores are changing their shopping policies to follow new guidelines, and others are closing or opening with restricted hours and access. Online ordering and shopping have seen an uptick in recent weeks as families and businesses alike try to find the "new normal."

With all of these changes, advertising agencies and platforms are seeing changes as well. As more people spend time online, we are seeing the costs of advertising online go down. The Wall Street Journal reports the cost to put an ad in front of 1,000 users on Facebook fell by 15-20% from February to March. YouTube saw a similar decline.

Here at RSA we are seeing similar effects. Over the last 30 days ad costs have changed dramatically:
  • Google Search Ads - 28% decrease in average cost-per-click to websites
  • Digital Display Ads - 30% decrease in average cost-per-click to websites. Viewable impressions are up 30% while the cost to reach 1,000 users decreased 25%
  • YouTube Video ads - 18% decrease in the average cost to reach 1,000 viewers.
  • Social Ads - 46% decrease in average cost-per-click to websites, while the cost to reach 1,000 users decreased 20%

Many families are at home spending more time online and ad rates continue to drop. This creates an opportunity for businesses to spend their dollar wisely and put their name in front of more users. Whether you want to advertise new online or curbside offerings to your customers, inform them of new practices and ensure the safety of using your business, or simply remain at the top of consumers minds, now is a great time to create brand awareness and stay in front of your competitors for when recovery time comes.

As one of South Dakota' first agencies to explore the digital realm, the experienced digital media strategists at Robert Sharp & Associates have been creating impactful social and digital advertising strategies since the beginning. 


Contact us today to schedule your free marketing consultation! 

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