Search Engine Marketing
Any business can make an impact on people all over the world.
As part of the web strategy, Search Engine Marketing (SEM) can transform a website into a formidable sales tool, giving businesses the ability to meet potential clients at the perfect time: the exact moment they are searching for the products or services you provide.
Our team of search engine optimization specialists will work to increase traffic to your site by employing a variety of search engine marketing tactics to improve visibility and authority with search engines.
The internet has leveled the playing field when it comes to marketing your business, and search engine optimization is a large piece of this. Any business, large or small, can make an impact on people all over the world - as long as people can find you.
A Breakdown of Search Engine Marketing:
Organic Search Engine Optimization
Search Engine Optimization (SEO) is an activity that considers how search engines work and how people search, and focuses on improving your site’s visibility on search engines to those searchers. Typically, the higher a site is ranked, the more traffic it will receive.
SEO is the process of positioning a website for organic or natural search engine listings (a person types in a search term and voilà, your site appears). There are hundreds of factors at play - relevant and timely content, organized content, keywords and phrases, links and anchor text, social media…you get the idea.
Pay-per-click (PPC) is all based on “bidding" for visibility - every time someone clicks on your listing, you pay. Its effects are immediate, but once you quit, your website has no presence without paying for it.
PPC is great as an initial tactic if your site currently has zero visibility on the search engines (brand new site), or if your area of search is super competitive and you need time to gain momentum in these areas.
The obvious benefits of SEM are that you become much more findable to people searching for the goods and services you offer. The consequences of ignoring SEM - or utilizing the wrong tactics - are of course the opposite.