Search Engine Marketing (SEM)
Any business can make an impact on people all over the world.
As part of the web strategy, SEM has the ability to transform a website into a formidable prospecting tool, giving businesses the ability to meet potential clients at the perfect time: the exact moment they are searching for the products or services you provide.
Our team of search specialists will use their special powers to magically make their client websites appear on the first page of Google...okay, so we don’t have special powers, and we can't make websites magically appear on the first page, but we do love search and are well known for our SEO successes.
The internet has leveled the playing field when it comes to competition. Any business, large or small, can make an impact on people all over the world - as long as people can find you.
A Breakdown of SEM:
Organic Search Engine Optimization (SEO)
SEO strengthens a site for search - it considers how search engines work and what people are searching for, to improve your site’s visibility on search engines. Typically, the higher a site is ranked, the more traffic it will receive.
SEO is the process of positioning a website for organic or natural search engine listings (a person types in a search term and voilà! your site appears). There are hundreds of factors at play - good content, relevant content, optimized content, well-organized content, web-ready content, strategically placed content…you get the idea.
Pay-Per-Click (PPC)
It’s all based on “bidding" for visibility - every time someone clicks on your listing, you pay. Its effects are immediate, but once you quit, your website has no presence without paying for it.
PPC is great as an initial tactic if your site currently has zero visibility on the search engines (brand new site), or if your area of search is super competitive and you need time to gain momentum in these areas.
The obvious benefits of SEM are that you become much more findable to people searching for the goods and services you offer. The consequences of ignoring SEM - or utilizing the wrong tactics - are of course the opposite.