Western Dakota Tech - "Take the First Step"

Overview:

Western Dakota Tech (WDT) wanted to communicate to their target demographic how an education with WDT could improve their life. RSA developed a television campaign that focused on WDT graduates and the success they have had and the doors that opened up for them because of WDT.

“Take the First Step” was the tagline we developed and used for a series of television commercials highlighting past students. Many people have a hard time taking the “first step” when it comes to college. This series also talked about how easy it was to take that first step. The campaign was a great success and one of the television ads won a national award of excellence.

Highlights:

• Three, 30 second television ads
• Part of strategic media plan