RSA has worked with Fuddruckers in Rapid City for a number of years. For their 20th anniversary they wanted to do something special to celebrate. We created a digital campaign around 2 light-hearted videos announcing their 20th Anniversary promotion. Filming a video can be a lot more difficult than the average person thinks, so we were able to use some outtakes from the filming process to create a blooper reel wich we posted on Social Media prior to the announcement to "tease" an upcoming announcement prior to posting the offical video on Facebook and YouTube. Regular social media posting, coupled with a digital ad campaign through both Facebook and YouTube lead to a fun, yet successful, campaign for the client.
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